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VOICE OF CUSTOMER
Primary Colors
The primary colors are red, yellow, and blue.
Color
Secondary Colors
Secondary colors are combinations of primary colors.
Is created when light reflects off
an object and hits a person’s eye.
Tertiary Colors
Tertiary colors are a combination of a primary and a secondary color.
Geometric Shapes
Positive Space
To improve products and processes.
Geometric shapes are usually simple and have a special name, such as square or circle. They don’t often appear in nature.
Space
Positive space is the space filled by the main item in a work of art. The white area in this image shows positive space.
Stated needs
Asking specifically for Mr. clean in GT is stated needs.
- Collecting,
- Analyzing and
- Documenting customer feedback
Organic Shapes
Negative Space
An organic shape is irregular and usually curvy.
Unstated needs
Asking for free/paid service after purchasing.
Is an area or distance between, around, or within an item.
It can include both stated and unstated needs, wants, and expectations from internal and external customers.
Negative space is made up of the spaces around the positive space. The black area in this image shows negative space.
VOICE OF CUSTOMER
Why VOC ?
Physical Texture
Texture
An artist can create texture a person can actually feel on the artwork’s surface.
Is a two-dimensional area with a defined boundary.
A shape has height and width.
Implied Texture
Refers to how the surface of a work of art feels or looks like it would feel.
An artist can use pairing or drawing techniques to make flat artwork appear to be textured.
Tint
A color lightened with white is a tint
Form
Value
* Cone
* Cylinder
* Cube
* Sphere
* Pyramid
Shade
A color darkened with black is a shade
Is the use of lightness and darkness.
* White is the lightest possible value.
* Black is the darkest possible value.
Is the three-dimensional quality of an object. It involves height, width, and depth.