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Group 5

GROUP PROJECT

12162288 Kim Bo Mi

12132279 Kim Ye Eun

12182362 Han Byeol

12180180 John

12152249 Lee Geun Myeong

A

COMMENT ON THE MENU AND FOOD

h & i

AGAINST

COVID-19

e

SUGGESTED CHANGE

TO THE MENU

OR RESTAURANT

b

CREATIVE IDEAS

CREATIVE IDEAS

to attract

more customers

1

Step 1 Make a Moongtigi Emoticon

The 'Moongtigi' sounds cute in pronunciation.

So if image it with an emoticon, will be able to make it a food that is more accessible to customers.

For example, a kind of soju called 'Jinro'.

The first image that comes to mind when you think is the blue toad.

'Jinro' = blue toad

'moongtigi' = ?

Step 1 Make a Moongtigi Emoticon

Such a Moongtigi will create a representative image that comes to mind and, if activated, create a signature image of the store, which will allow it to be used more efficiently in marketing.

1

2

3

2

Step 2 Make own Goods

Make a store's own goods using the 'Moongtigi' emoticon.

For example, you can add Moongtigi emoticons to soju glasses and beer glasses or make various products such as dolls, key chains, and stickers to further boost your store.

If the Moongtigi emoticons would be known to many people in the future, it would be good idea to create a pop-up store that sells Moongtigi goods.

3

Step 3 moongtigi Festival

Like the Jangdan Soybean Festival in Paju, there are many festivals that utilize local specialties. Since 'Moongtigi' is a local food of Daegu Metropolitan City, the Moongtigi Festival is held in Daegu to promote the food 'Moongtigi' to many people worldwide.

It would be also good for the marketing of the store if you prepare a Moongtigi tasting corner and a Moongtigi sales booth. Another idea is holding a food contest using Moongtigi to give the voucher of a Moongtigi store as a product.

Introduction to Restaurants

MOONGTIGI JJAGEURI

(뭉티기 짜글이)

A shop front view of a store.

High quality food

Characteristics

Specialized

in fresh beef.

Ensure hygiene from the process of nurturing.

Fresh meat

served

on the day.

1. Unique

- Rare menu.

- Menu preparation process seemed

more strict.

Comment

2. Delicious

3. PRICE

- Samples were delicious.

- The additional Haejang ramen and

yukhoe rice balls were also delicious.

- Price is a little high.

Ideas to Maximize Sales and profit

c & d

SALE AND

MARKETINg

  • Improved the decoration of dishes, suitable for young people to check-in on SNS.

  • Lower price - More customers

  • On the least sales day of the week, usually Monday or Tuesday, discounts all menu to increase sales for those days.

Minimize Expenses

  • Merge employees’ responsibilities.

  • Save electricity, gas, water and paper equipment

Reduce unnecessary costs

Promote this food/restaurant to both

Korean customers & International customers

In addition to promoting marketing on SNS, TV, develop customer feedback channel, another effective marketing method is marketing word of mouth.

Promote restaurant

Catch customer psychology, apply special coupons

- "Travel cost" discount

- Member card, Loyalty card

Keep memories with international customers

Hire English-speaking staff

Suggestions

for a change

in the menu or restaurant

Someone can't eat raw meat

1

It would be good to add a meat menu that is grilled and eaten.

Restaurant expansion

2

The restaurant is rather small.

Some people who want to go but can't because there are no seats.

Restaurant interior

3

The current wall is dull gray, with no special interior features.

-> Colorful wallpaper and Moongtigi emoticon interiors are recommended.

Would you visit the restaurant again? Why or why not?

What did you like or not like

about the Food or Restaurant?

f & g

RESTAURANT GOOD POINT/BAD POINT & REVISIT INTENTION

Good point

What did you like about the Food or Restaurant?

1. The restaurant was divided into 1st and 2nd floors, so the space was spacious and the waiting time for the guests was short.

2. The interior was dark, so it was a good atmosphere to eat with alcohol.

3. The side menu was plentiful and delicious. (Ramen, Yukhoe Bibimbap, etc..)

What did you NOT Like about the Food or Restaurant?

Bad point

1. Since the restaurant's opening start at 6 p.m., there is a regret that it is not available for lunch.

2. Considering that restaurants are only in Ilsan and that opening hours are late, customers coming from afar can feel the pressure of time.

3. Because the price of the main menu is more than 30,000 won on average, customers can feel burden of price. (Raw meat, Odregi, etc..)

Lunch x, open 6 p.m....

Would you visit the restaurant again?

Why or why not?

Revisit

intention

If I live in Ilsan, I would go once.

Because the atmosphere of the restaurant is a good place to talk, I think I will go drinking with my friends when I have a lot of money.

But I'm living in a different area and I won't visit again. Because the opening time is late and the price is expensive, so I didn't feel the value of going.

how to confront

Covid-19

To minimize any financial harm

from further COVID 19 restrictions

To minimize any financial harm

Employee working hours should be adjusted flexibly. Employees should work during peak hours. It can reduce financial losses by reducing labor costs.

If the number of customers has fallen because of COVID 19, the restaurant can be closed one day a week. Day off can reduce fixed costs such as labor costs.

To keep a steady level

of customers

even during COVID-19

To keep

a steady level

of customers

1

Restaurant must keep sanitary rules.

If both cooks and staff wear masks correctly, customers who are afraid of COVID-19 can be relieved and revisit this restaurant.

2

To prevent the spread of COVID-19, the telecommuting system for working at home were expanded and implemented.

Restaurant can launch lunch box delivery for telecommuters. Jjageuri and Yukhoe Rice Balls are suitable for lunch menu.

Restaurant also can launch Yukhoe Bibimbap as lunch menu.

And restaurant can offer delivery service for customers who want to eat at home safely using by smartphone applications like Yogiyo, Baemin. Restaurant can give customers free tasting Moongtigi.

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