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12162288 Kim Bo Mi
12132279 Kim Ye Eun
12182362 Han Byeol
12180180 John
12152249 Lee Geun Myeong
A
COMMENT ON THE MENU AND FOOD
e
SUGGESTED CHANGE
TO THE MENU
OR RESTAURANT
b
CREATIVE IDEAS
The 'Moongtigi' sounds cute in pronunciation.
So if image it with an emoticon, will be able to make it a food that is more accessible to customers.
For example, a kind of soju called 'Jinro'.
The first image that comes to mind when you think is the blue toad.
Such a Moongtigi will create a representative image that comes to mind and, if activated, create a signature image of the store, which will allow it to be used more efficiently in marketing.
Make a store's own goods using the 'Moongtigi' emoticon.
For example, you can add Moongtigi emoticons to soju glasses and beer glasses or make various products such as dolls, key chains, and stickers to further boost your store.
If the Moongtigi emoticons would be known to many people in the future, it would be good idea to create a pop-up store that sells Moongtigi goods.
Like the Jangdan Soybean Festival in Paju, there are many festivals that utilize local specialties. Since 'Moongtigi' is a local food of Daegu Metropolitan City, the Moongtigi Festival is held in Daegu to promote the food 'Moongtigi' to many people worldwide.
It would be also good for the marketing of the store if you prepare a Moongtigi tasting corner and a Moongtigi sales booth. Another idea is holding a food contest using Moongtigi to give the voucher of a Moongtigi store as a product.
Introduction to Restaurants
(뭉티기 짜글이)
A shop front view of a store.
Characteristics
Specialized
in fresh beef.
Ensure hygiene from the process of nurturing.
Fresh meat
served
on the day.
1. Unique
- Rare menu.
- Menu preparation process seemed
more strict.
2. Delicious
3. PRICE
- Samples were delicious.
- The additional Haejang ramen and
yukhoe rice balls were also delicious.
- Price is a little high.
c & d
SALE AND
MARKETINg
Promote this food/restaurant to both
Korean customers & International customers
In addition to promoting marketing on SNS, TV, develop customer feedback channel, another effective marketing method is marketing word of mouth.
Catch customer psychology, apply special coupons
- "Travel cost" discount
- Member card, Loyalty card
Keep memories with international customers
Hire English-speaking staff
It would be good to add a meat menu that is grilled and eaten.
The restaurant is rather small.
Some people who want to go but can't because there are no seats.
The current wall is dull gray, with no special interior features.
-> Colorful wallpaper and Moongtigi emoticon interiors are recommended.
Would you visit the restaurant again? Why or why not?
What did you like or not like
about the Food or Restaurant?
1. The restaurant was divided into 1st and 2nd floors, so the space was spacious and the waiting time for the guests was short.
2. The interior was dark, so it was a good atmosphere to eat with alcohol.
3. The side menu was plentiful and delicious. (Ramen, Yukhoe Bibimbap, etc..)
1. Since the restaurant's opening start at 6 p.m., there is a regret that it is not available for lunch.
2. Considering that restaurants are only in Ilsan and that opening hours are late, customers coming from afar can feel the pressure of time.
3. Because the price of the main menu is more than 30,000 won on average, customers can feel burden of price. (Raw meat, Odregi, etc..)
Lunch x, open 6 p.m....
Revisit
intention
If I live in Ilsan, I would go once.
Because the atmosphere of the restaurant is a good place to talk, I think I will go drinking with my friends when I have a lot of money.
But I'm living in a different area and I won't visit again. Because the opening time is late and the price is expensive, so I didn't feel the value of going.
Employee working hours should be adjusted flexibly. Employees should work during peak hours. It can reduce financial losses by reducing labor costs.
If the number of customers has fallen because of COVID 19, the restaurant can be closed one day a week. Day off can reduce fixed costs such as labor costs.
Restaurant must keep sanitary rules.
If both cooks and staff wear masks correctly, customers who are afraid of COVID-19 can be relieved and revisit this restaurant.
To prevent the spread of COVID-19, the telecommuting system for working at home were expanded and implemented.
Restaurant can launch lunch box delivery for telecommuters. Jjageuri and Yukhoe Rice Balls are suitable for lunch menu.
Restaurant also can launch Yukhoe Bibimbap as lunch menu.
And restaurant can offer delivery service for customers who want to eat at home safely using by smartphone applications like Yogiyo, Baemin. Restaurant can give customers free tasting Moongtigi.