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Introduction

Cheezious is a chain that began its journey in 2012 with a single branch in Pattoki, Punjab

CEO of Cheezious is Umer farooq

Number of employees: 800-1000

Their Vision statement is “Finest Taste Ever”.

Cheezious got its name from the perspective of great-tasting food associated with cheese.

1st Branch

Managment Functions of Cheezious

Functions

Planning:

Setting organizational goals and objectives: Cheezious Pakistan would define its long-term vision, mission, and strategic objectives.

-Developing strategies: Their management team develop strategies to achieve the goals, such as expanding the customer base, launching new products, or entering new markets.

Setting operational plans: They create detailed plans to implement the strategies, including marketing plans, production plans, and financial plans.

Planning

Organizing:

Establishing the organizational structure: Cheezious Pakistan would determine the hierarchy of positions, departments, and reporting relationships.

Job roles and responsibilities: Each employee's roles, responsibilities, and authorities are clearly defined.

Resources: The management team allocate the necessary resources, such as human resources, finances, and equipment, to execute the plans effectively.

Organizing

Staffing:

Recruitment and selection: Cheezious Pakistan would identify the skills and qualifications required for each position and then recruit and select suitable candidates.

Training and development: Once employees are hired, the organization would provide training and development programs to enhance their skills and knowledge.

Performance management: Regular performance evaluations are conducted to assess employees' performance, provide feedback, and identify areas for improvement.

Staffing

Controlling:

Establishing performance standards: Cheezious Pakistan would define key performance indicators and metrics to measure progress towards their goals.

They Regularly monitor and measure actual performance against the set standards.

If any deviations from the standards are identified, the management team would take appropriate corrective actions to address the issues and bring performance back on track.

Controlling

Leadership style:

Leading

Autocratic Leadership:

Cheezious Restaurant practice autocratic style of leadership are quick to make decisions without consulting their subordinates and other members of the team.

Their Recepie is fixed and is implemented same on every branch to maintain consistency.

Is cheezious a sucessful brand?

The answer is Yes, They have now 19 Branches in different cities and is getting more popular day by day.

Unique brand identity: Cheezious signature selling point is their fast food loaded with cheese.

They launched Crown Crust Pizza which became very famous all across pakistan and many fast food brands copied that idea.

Adaptability: They continue to provide high qulaity food and improve quality day by day.

Qulaity Ingridients: They use high quality ingredients, Top notch cheeses and fresh bread in their products.

Reaon of Sucess

Menu

Suggestions for improvement:

Diversify the menu: It is important to offer a variety of options to cater to different tastes. They should consider expanding the menu to include vegetarian and vegan options.

Improve consistency: Ensure consistency in the quality and taste of

your food across all branches.

Drive-Thru: Consider Opening a drive thru to attract more costumers and ease.

Suggestion

for Improvement

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