Introducing 

Prezi AI.

Your new presentation assistant.

Refine, enhance, and tailor your content, source relevant images, and edit visuals quicker than ever before.

Loading…
Transcript

2020 VISION:

NPS Communications Report

January 28, 2020

presented by Lisa Mininger Retallack, PRCO

About

2020 Vision

Strategic Communications for Nyack Public Schools

January 28, 2020 Presentation to the Board of Ed

Building Bridges for today's students to cross into tomorrow's world with

Equity, Innovation & Optimism

An Extraordinary Opportunity:

... Our school community is truly a microcosm of the United States

Accompanied by a Challenge:

... How do we gain trust, build relationships to engage with equity and be true to our vision within our school community?

A Strategic Communications Plan is key

... Connect, Integrate, Tell our story, Engage

The basic building block of good communication is the feeling that every human being is unique and of value.

  • Update the BOE on highlights in the District Communications 5 Year "CITE" Plan
  • Connect current Public Relations & Community Outreach goals to the District Vision
  • Present a plan for upcoming endeavors that promote the overarching mission of NPS

PR

A Look Back: Strategic Communications Plan 2015 - 2020

With Our "CITE" on Communications: Connect, Integrate, Tell our story, Engage

District PR&CO Highlights:

  • Community Priorities Survey
  • New District Website, plus 5 sites for schools
  • New District Logo & Vision Statement
  • Let's Talk (ongoing)
  • 7 Core Competencies for Profile of a Graduate
  • Peachjar (ongoing)
  • Going Green Initiative
  • New Staff Orientation - Nyack History
  • Undoing Racism Initiative (ongoing)
  • Community Forums & Film Screenings
  • Nyack Basics Launch
  • NYS Regents Tour of Schools
  • Reaching Towards Equity Plan (ongoing)
  • Envisioning Equity District-wide Consortium
  • "In the News" Media Coverage (ongoing)
  • Courageous Conversations in schools (ongoing)

Timeline

Timeline & Trajectory of Our Message

Connect, Integrate, Tell our story, Engage

  • Joyce James Groundwater Analysis
  • Turn the Mirror Inward Opening Day SCD
  • "Reaching Towards Equity" Faculty PD
  • Anti-Racist RBA PD
  • Beyond Measure "Re-imagine Education"
  • Community Outreach Forum
  • Going Green Initiative
  • Courageous Conversations, yr 2
  • NYS Emerg. Response
  • Open House for local Realty & Commerce
  • Plan for Social Media
  • new position of PR & Community Outreach
  • commitment to systemic & strategic change
  • pedagogy shift w/

Profile of a Graduate

  • new eChalk platform
  • new IC robo-alerts
  • protocol for comm. software & media release

2019

2015

2017

2016

2018

2020

2019

2018

2017

2016

  • District-wide Consortium

w/ Joyce James

  • Community Forum:

Envisioning Equity

  • SCD Intro to District's Equity Plan
  • 35% of all staff attended URW
  • Nyack Basics Launch
  • focus on Tech-Comm integration
  • building level Undoing Racism facilitation
  • 6 websites + training
  • Community Priorities survey results & analysis
  • District logo & tag line
  • MLTS Film Screening
  • Bench by the Road
  • "Original 13" Undoing Racism Wkshp
  • Innovation Now Technology Showcase & Community Forum
  • NSPRA Certification

Snapshot

Where We Are Now

Snapshot of Communications Data Points

Let's Talk

Peachjar

In the News

Undoing Racism

35% of all NPS staff trained

43 Local Features

665 Dialogues

616 Paperless Flyers

  • 2,880 enrolled
  • 100 trees saved
  • 38% avg.open rate
  • 1.6M "pages" sent
  • 8,000 users
  • 168 staff in past 3 yrs
  • 100% BOE
  • 93% Leadership Team
  • 11 wkshps since 2016
  • + 25 staff for 3/20 wkshp
  • 78% parents/g
  • customer rating 8 out of 10 avg.
  • #1 topic - NHS
  • SM mgmt. ready

"I am working with the District to create a culture where the values for all children are so clear that people who don't buy into them or believe in them will get the message that they really don't belong in Nyack."

- Joyce James, lohud 5/22/19

District Communications Purview:

  • Branding/Promoting Vision
  • Strategic planning for District initiatives
  • Document our story
  • Emergency Response/Weather-related Robo Messaging
  • Internal and External communications
  • Coordination of Superintendent projects & campaigns
  • District outreach events
  • District communications software/platforms
  • Annual District printed materials: Calendar, Budget Matters
  • Surveys, results & analysis
  • Media relations
  • PR correspondence with community

Message

consistent, common & clear message

"A picture is worth a thousand words"... Equity, Innovation & Optimism in NPS

Creativity

Critical Thinking

Collaboration

Communication

Cultural Awareness

EveryOne Matters!

Compassion

Content Mastery

Reach

2020 Vision: Connecting the Dots

  • cohesive message

  • consistent language, analysis, practice

  • common commitment

  • collective impact

2020 Vision: Expanding Our Reach

Using Social Media with an Equity Lens

  • RFP for Consultant:
  • posted 1/10/20 - 2nd time; closed 1/24/20
  • interviews & review - Feb. 2020
  • Tech-Comm assistance
  • Expectation: development & implementation of District SM presence
  • Scope:
  • assess best platforms, policy, protocol and practice
  • develop District-wide plan for management & postings
  • train staff, as needed
  • launch & promote with school community
  • utilize equity lens throughout
  • Create & Implement Plan for District-wide Digital Citizenship

Electric communication will never be a substitute for the face of someone who with their soul encourages another person to be brave and true.

- Charles Dickens

2020 Vision:

Launching a "Mattering Campaign"

  • Objective: to promote the values and vision of the District's Equity Plan with a cohesive message

  • Collaborative Plan with PRCO & Office of Equity

  • Components:
  • Inclusion & Individuality "My name is my identity"
  • Awareness & Visibility 10-5 Rule
  • Implicit Bias vs. Intention
  • Advocacy & Empathy

Next

2020 Vision: What's Next?

Communications Drives Change and Keeps Us Connected Within It

with an Equity Lens

with Community

with

Commitment

& Time

with Data

Documenting Our Journey:

Systemic Change

Visualizing Our Data:

Infographics Tell a Story

Launching

Social Media:

with an

Equity Lens

Becoming

an Anti-Racist Multi-Cultural Institution

Communication as Active Listening

Challenge

2020 Vision: Challenges...

  • PRCO - One Stop Shop
  • Developing for sustainability
  • Innovation vs. time constraints
  • Translation & Interpretation services/practice
  • Staying relevant

With 2020 Vision, communication can make a difference in our collective impact for systemic change and on our humanity.

"I want to build a bridge a bridge for children... a bridge between what we are doing inside the class and the lives they lead outside the class."

- Cornelius Minor

Learn more about creating dynamic, engaging presentations with Prezi