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resources

https://www.encyclopedia.com/education/economics-magazines/fields-debbi

expansion

The company began to grow more and more with the opening of over 200 in just 3 years. By the late 80's Mrs. Fields has grown to have 425 stores including some locations abroad. She had earned a large profit of over $87 million.

personal involvement

Even though the Mrs Fields company became very wellknown Fields denied any oppurtunity of franchising her stores. She held her expectations for her cookies to a very high standard and personally visits her stores to supervise all operations in her store. She would go as far as throwing out hundreds of dollars of product if they were too hard or too chewy.

creating a chain

the chain of Mrs Fields Cookies began in 1977. The headquarters remained in Palo Alto but newly opened shops followed her and her family to Park City, Utah. Other locations began to open all throughout California starting in the San Fransico Bay area.

Debbi Fields

growth

after the growth of her cookie business Debbi Fields had created more sucessful buisnesses. She made Jennys for Kids a kids clothing store, Jessicas Cookies, a seperate cookie company, and Janessas a gift shop. Later in life she also wrote an autobiography, "One Smart Cookie".

beginning of her career

background

with that loan she opened "Mrs Fields Chocolate Chippery" in a local food arcade on August 13 1977. by noon she had worried that her husbands doubt may be right but she kept trying. Handing out samples worked and she had earned $75 in sales by the end of the day.

Debra Sivyer also known as Debbi Fields was born on September 18th 1956. Throughout highschool she became a baker messing around with recipies and different types of cookie batter. After 2 years of community college she got married to Randal Fields.

Inspiration

After she got married her husband started bringing cookies into the office. Debbi Fields said that when people used to ask her what she did she would say "I'm a housewife" and people would walk away uninterested. Having the desire to feel useful she proposed the idea of starting a cookie baking buisness to her husband, who the skeptically gave her a loan of $50,000.

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