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Recommendation 1.3

Recommendation 1.2

Short Film Series

Why is this effective?

  • Creates a storyline
  • Sense of community
  • Resonate with characters
  • Based on real social media users
  • 1 character per category

  • Various perspectives
  • Public reception
  • Demographic
  • Brand specific
  • Inclined to participate

Recommendation 1.1

3

Citations

Short Film Series

@Low_Relative_7176. (2023, Apr. 17) . We won't live long enough to have to worry much about it. Reddit.

https://www.reddit.com/r/CollapseSupport/comments/12pyn13/comment/jgot4r6/

@Alistair Riddoch. (2019, Aug. 23) . I want to actively participate in dismantaling the Great Pacific Garbage Patch in the Pacific Ocean. Quora.

https://www.quora.com/I-want-to-actively-participate-in-dismantling-the-Great-Pacific-Garbage-Patch-in-the-Pacific-Ocean-Are-there-any-groups-who-are-organizing-to-do-this-that-I-can-contact

@BabyYodaIsGod42069. (2022, May. 23) . I enjoy eating microplastics. Reddit.

https://www.reddit.com/r/memes/comments/uwdki8/i_enjoy_eating_microplastics/

@Haverwench . (2023, May. 8) . Well, the thing is, sometimes they're opposed to each other. Reddit.

https://www.reddit.com/r/ClimateOffensive/comments/t56j1q/comment/jjd1evp/

Images

Inspiration

https://www.google.com/url?sa=i&url=https%3A%2F%2Fwww.indiatoday.in%2Feducation-today%2Fgk-current-affairs%2Fstory%2Fmicroplastic-pollution-981735-2017-06-08&psig=AOvVaw1-kZyBI5_pbsCgnPkeAIkL&ust=1698770383518000&source=images&cd=vfe&opi=89978449&ved=0CBEQjRxqFwoTCIiU9_uanoIDFQAAAAAdAAAAABAE

https://www.youtube.com/watch?v=G9TdA8d5aaU

https://www.youtube.com/watch?v=6_pru8U2RmM

https://www.youtube.com/watch?v=GC5Gmkn92Bg

https://www.youtube.com/watch?v=asKvPLmjxXY

https://www.google.com/search?q=plastic+food+packaging&client=safari&sca_esv=577856425&rls=en&tbm=isch&sxsrf=AM9HkKlKlz6H-UETm1yqCKDmSkzl363fQg:1698684055942&source=lnms&sa=X&ved=2ahUKEwiRtfWdm56CAxVXD1kFHQejAgMQ_AUoAXoECAIQAw&biw=1483&bih=754&dpr=2

https://www.google.com/search?q=eco+friendly+packaging&client=safari&sca_esv=577856425&rls=en&tbm=isch&sxsrf=AM9HkKkUfgQMoVgcBV4W6B3YtOXzP4-CQg:1698684108987&source=lnms&sa=X&ved=2ahUKEwig_Jq3m56CAxXmGFkFHQQhC_EQ_AUoAnoECAIQBA&biw=1483&bih=754&dpr=2

Questions, Comments, or Concerns?

Thank You

Public Perception

2

Pessimist

Ignorant

Optimist

Realist

Microplastic

Pollution

negative tone throughout posts

inquizitive tone throughout posts

positive tone throughout posts

sarcastic/unbothered tone throughout posts

Pessimist:

By: Abi Todd

@Low_Relative_7176, Reddit, 2023, Apr. 17

Sentiment

Ignorant:

Welcome

Optimist:

1

Who am I? Abi Todd

@BabyYodaIsGod42069, Reddit, 2022, May.23

Realist:

What is my role? Research director of the marketing program

@Alistair Riddoch, Quora, 2019, Aug.23

@Haverwench, Reddit, 2023, May.8

What is our goal? Fulfill mission statement

"To Reduce Microplastic Pollution Through Educating the Public."

Background

- plastic pollution broken into smaller particles over time

What is microplastic pollution?

Why should we care?

- microplastics are everywhere

4

Wait...Let's Recap

Issue: microplastic pollution

Solution: awareness/sustainable lifestyle

Key Components: marketing strategy

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