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Before diving into the design process, clarify the purpose of your infographic. Determine if you wish to inform your listeners related to maintaining a healthy work-life ratio, provide practical tips and strategies, or raise awareness about the importance of maintaining a healthy work-life balance.
Understand who your target audience is. Consider their demographics, such as age, occupation, and level of familiarity with work-life balance concepts. This knowledge will help you tailor your content, tone, and design to address your ideas and topics with your intended audience and address their specific needs and interests.
Sketch a rough layout of your infographic to establish the arrangement and flow of elements. Consider the hierarchy of information and how it will be visually presented. Place the most important elements prominently and ensure a logical progression of content.
By keeping these considerations in mind during the layout planning phase, you can create an effective and visually appealing infographic.
Arrange elements to guide attention, emphasizing key information through size, color, contrast, and positioning.
Ensure a logical flow of information, making it easy for the audience to navigate and comprehend the content.
Maintain a cohesive and professional look by using consistent colors, fonts, icons, and overall visual style throughout the infographic.
Research and collect relevant data and statistics that support your message about work-life balance. This could include statistics on average working hours, stress levels, productivity, the impact of work-life balance on health and well-being, or the benefits of maintaining balance.
Here are some relevant sources to help guide you through your research process:
Canadian Social Survey
Average usual weekly hours
https://www.statista.com/statistics/438938/main-job-average-weekly-hours-in-canada/
https://www150.statcan.gc.ca/n1/daily-quotidien/220221/dq220221a-eng.htm
21+ Canada Work-Life Statistics
Work-Life Balance Statistics In Canada
https://reviewlution.ca/resources/work-life-balance-statistics/
https://madeinca.ca/work-life-balance-canada-statistics/
CCOHS: Work-Life Balance
The Benefits of Work Support
https://www.ccohs.ca/oshanswers/psychosocial/worklife_balance.html
https://hbr.org/2022/09/the-surprising-benefits-of-work-life-support
Design visually appealing icons, illustrations, or symbols to represent different aspects of work and personal life. Use consistent colors and styles to create visual harmony. Ensure that your visuals are engaging and help communicate the message effectively.
Example 1:
Example 2:
Example 3:
Develop concise and captivating headings that clearly convey the main idea of each section. Subheadings can provide additional context or details for each topic or point you want to cover. Make sure the headings are easy to read and stand out.
Headings are concise and attention-grabbing titles that introduce and summarize the main idea of each section in your infographic. Well-crafted headings should be clear, succinct, and engaging, capturing the essence of the information that follows. A strong heading will encourage readers to explore further and delve into the details of that section.
Subheadings are used within each section of your infographic to provide additional context, details, or organizational structure. Subheadings break down content into smaller chunks, making it easier for the audience to comprehend the information. Subheadings serve as signposts, guiding readers through the flow of the infographic and enhancing the overall readability. By structuring the content and improving the flow of information, subheadings help maintain the audience's engagement.
Incorporate graphs, charts, or diagrams to present data in a visually appealing and easily understandable way. Choose the appropriate type of visualization based on the data you have. For example, use a bar chart to compare different aspects of work and personal life or a pie chart to show the distribution of time spent on various activities.
Divide the content into smaller, digestible sections to enhance readability. Avoid overwhelming your audience with lengthy paragraphs. Use bullet points, numbered lists, or short paragraphs to present information concisely. Keep in mind the attention span of your intended audience and present information in a way that is easily scannable.
Create a plan to promote your work-life balance infographic. Determine the appropriate channels and platforms to share your infographic, such as your organization's website, blog, social media accounts, or relevant online communities. Leverage email newsletters or press releases to share it with relevant media outlets or industry publications.
Thoroughly review the content for any grammatical errors, typos, or inconsistencies. Check the accuracy of the data presented in your infographic. Ensure that the text is legible and easy to read. Make any necessary revisions to improve clarity and coherence. Seek feedback from others to get a fresh perspective. Once all revisions are made, finalize the infographic and share it across the identified channels to maximize its reach and impact.
Bush, Olivia. “Work-Life Balance Statistics in Canada for 2023 - Made in CA.” Made in CA, 4 Aug. 2022, madeinca.ca/work-life-balance-canada-statistics/.
“Canada - Average Working Hours 2020.” Statista, Jan. 2023, www.statista.com/statistics/438938/main-job-average-weekly-hours-in-canada/.
Dojchinovska, Anastasija. “21+ Eye-Opening Canada Work Life Balance Statistics for 2021.” Reviewlution, 19 May 2023, reviewlution.ca/resources/work-life-balance-statistics/.
Government of Canada, Canadian Centre for Occupational Health and Safety. “Work-Life Balance.” Ccohs.ca, 2016, www.ccohs.ca/oshanswers/psychosocial/worklife_balance.html.
Government of Canada, Statistics Canada. “The Daily — Canadian Social Survey – Well-Being, Unpaid Work and Family Time.” Www150.Statcan.gc.ca, 21 Feb. 2022, www150.statcan.gc.ca/n1/daily-quotidien/220221/dq220221a-eng.htm.
“How to Achieve Work Life Balance #Infographics #Health | Work Life Balance Infographic, Work Life Balance Tips, Work Life Balance.” Pinterest, www.pinterest.ca/pin/146155950381722542/. Accessed 17 July 2023.
Kalev, Alexandra, and Frank Dobbin. “The Surprising Benefits of Work/Life Support.” Harvard Business Review, 15 Aug. 2022, hbr.org/2022/09/the-surprising-benefits-of-work-life-support.
Krystian, Marisa. “How to Make an Infographic in 10 Steps [Guide].” Infogram, 2 Aug. 2017, infogram.com/blog/make-infographic-10-step-guide/.
“Medicine Infographic | Work Life Balance Infographic, Life Balance, Work Life Balance.” Pinterest, www.pinterest.ca/pin/431571576770919771/. Accessed 17 July 2023.
“Tips for Making Work-Life Balance a Reality at Your Firm.” Legal.thomsonreuters.com, legal.thomsonreuters.com/en/insights/infographics/making-work-life-balance-reality. Accessed 17 July 2023.
“What Is Visual Hierarchy?” The Interaction Design Foundation, www.interaction-design.org/literature/topics/visual-hierarchy#:~:text=Visual%20hierarchy%20is%20the%20principle.