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Transcript
An iDEAL Solution to the Single Online EU Market?
5th November 2019
introduction
1
#1
statistics
diverse online purchasing behavior
steady increase in online shopping
16 - 24 and 25 - 54
most popular categories of products
clothes
sport goods
travel and holiday accommodation
online market EU
slow increase in online shopping from other EU states
Why?
- companies don't what to sell abroad (commercial)
- customer care is difficult (many languages in EU)
- issue of fraud (more money deduced than agreed)
2
issues
#1
commercial reason:
price differences among countries within EU leading to market segmentation
case study: question #1
Douglas is a perfume shop that has branches in many European countries. Go to their European website (www.douglas.eu) and choose a country. Now choose a perfume and look the Douglas online shops in other European countries. Is there a price difference? Would you buy your perfume in the online shop of another country? What problems might you experience?
Yves Saint Laurent - Black Opium
Switzerland
Germany
Italy
Spain
#2
customer care
#3
fraud
perfect solution?
iDEAL
3
case study: question #2
4
You are thinking of opening an online shop in the Netherlands. Would you include iDEAL as a payment option or not?
#1
price
#2
time
#3
security
#4
case study: question #3
5
The world, is of course, bigger than the EU. Does the legislation of the EU give the same rights to those who buy online within the EU as opposed to those who live in the EU but buy online from, let's say, a shop in China?