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Market Overview
After the subprime crisis, the Portuguese and Spanish construction and real estate businesses were very much affected
Ever since, both economies and the construction industry have grown
Portugal
Portugal
- Decrease of building construction-related activities
2009-2015: number of new lodgings decreased by almost 80%
- Increase of building rehabilitation-related activities
in 2001, only 1,8% of works aimed rehabilitation; 98,2% aimed new buildings
in 2011, 15,6% of works aimed rehabilitation; 84,4% aimed new buildings
- High increase of real estate investment
Growing demand pushed average property prices up by 3,84% (2015-2016)
The hightest increase for that period was of 12,2%, in Santa Maria da Feira
Spain
Spain
- Construction sector- one of the most affected after 2008
Between 2006 and 2010, more than 90.000 companies closed
- Sector is showing growth
Rebound since 2014
2016: value added growth rate of 3%
2017: expected a 2,4% growth
- Residential building as the most promissing segment
in 2016: 14% growth
in 2017: 10%
near future: expected to grow about 6%
Industry turnover
Notes:
1. it may not refer only to PVC windows
2. it refers only to manufacture (not distribution)
CAE 25120
Manufacture of doors and windows of metal
CAE 25120
Manufacture of doors and windows of metal
CAE 22230
Manufacture of builders’ ware of plastic
CAE 22230
Manufacture of builders’ ware of plastic
International Trade
Notes:
1. more general approach
2. information on Portugal only
CAE 25
CAE 25
CAE 22
CAE 22
Players
Main competitive forces in the Portuguese and Spanish markets
Relevant brands
Relevant brands
Retailers and market places
Price level
Price level
PVC frame for 2 side-hung windows
White
Standard double glass (6mm x 14mm x 4mm
Instalation included
No VAT
PVC frame for side-hung window
White
Standard double glass (6mm x 14mm x 4mm
Instalation included
No VAT
Source: PVC WIndow
Price level
PVC frame for 2 sliding windows
White
Standard double glass (6mm x 14mm x 4mm
Instalation included
No VAT
PVC frame for 1 fixed window
White
Standard double glass (6mm x 14mm x 4mm
Instalation included
No VAT
Source: PVC WIndow
Local Producers
Local Producers
Targets
People
People
Do It Yourself is trending
Google trends
Companies
Companies
Construction
Architecture Firms
Wholesalers, retailers & dealers