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Transcript
THE ENTERTAINMENT BUSINESS
So let's recap
Introduction :
Intro
- Cheap
- Easy access
- Sometimes illegal
- Varied
The notion of streaming and the different platform
Gaming
Anime
Music
Films
Series
Netflix's leadership
I°)
Netflix's leadership
- Netflix was created in 1997 in the US
- They used to rent dvd/movie originally
- Technologies evolve and netflix too
- Its success in europe is very recent.
It comes in france only in 2014
- Available in 190 countries
Its success
Its success
- unlimited consumption
- competitive price
- adapting its tariffs
- Investment in quality production and exclusivity contracts
Whereas :
Whereas
This strategy is very expensive and they must rise up the price of subscription because this strategy is very expensive and they must rise up the price of subscription
Some data :
Some data
- To compensate for its expenses, Netflix announced an increase in tariffs in the USA, the basic offer from 7.99 to 8.99 dollars and its most complete offer, will grow from 13.99 dollars, to 15.99 dollars
- And that for 148m of subscribers
- Netflix posted an increase of more than 27% in its turnover to 4.187 billion dollars and a net profit of 134 million dollars.
The rise of the rivalry
II°)
New streaming's platforms
The rise of the rivalry
Game of thrones
- 8 years
- 8 seasons
- 73 episodes
- Audience rating at 55m
- Millions dollars per seasons
GOT
--> 1 billion
Disney +
Disney+ makes out because it already owns what it offers and recalls the DVD format, because bonus and cut movies scenes are available on the platform
--> Recently we heard a lot about a scene cut from Avenger Endgame
Conclusion
Conclusion
- The war of streaming
- A beneficial competition
- A common enemy :
The account sharing