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Edible Cutlery
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Bakeys Edible Cutlery
Presented By :-
Gaurav Dugar
Introduction
Bakey's was established in 2011 by Narayana Peesapaty in Hyderabad,India
Cutleries are made with Jowar(Millets) blended with rice and wheat flours
Narayana founded the company to reduce the usage of plastic cutlery in India
Narayana employed 9 women from lower income groups to make the spoons at the initial stage and the spoons are also available in different flavors
Economical Factor
Economical Factor
- Currently the company sells 100 spoons for ₹275.
- Bakey's products are cheaper than the other competetive products in the market.
- Moreover,Narayana plans to make it as inexpensive as plastic cuttlery.
Environmental Factor
- Eco-friendly
- Disposable
- No preservatives and chemicals
- Shelf life of 3 years
- Decomposes between 4-7 days
- Vegan friendly
Environmental Factor
Competition
- Since this is a new concept there are no competitors but some potential future competitors are listed below :
- Marushige Seika K.K. : A Japanese company selling edible tableware online since 2007.
- Foodie Spoon founded by Kim and Scott Holsten,a specialist in consumer product development, sales and marketing.
- Edible Spoon Maker : A machine that can be used to produce edible spoons created by Anatoliy Omelchenko,a Brooklyn based designer.
Social Impact
- Consumer friendly and environmentally friendly product
- Discourage GreenWashing
- Overall social influence on Edible Cutlery
Social Impact
Green Washing
Green
Washing
Greenwashing, also called "green sheen", is a form of spin in which green PR or green marketing is deceptively used to promote the perception that an organization's products, aims or policies are environmentally friendly.
Conclusion
- Edible cutlery would support the already existing trend of environmental consciousness making positive impacts in the food and overall health environment.
- Since the market consists of diverse age groups, race and consumers with different level of incomes and a relatively low amount of competition, edible cutlery promises to be a major market leader in terms of customer satisfaction as well as an overall environmentally friendly product
Conclusion
Video
Sources
- Wikipedia
- Youtube : National Geographic