New Facebook and Instagram changes business checklist

Welcome & Housekeeping

- Today's presentation is schedule to last 1 hour + Q&A's 15 min.

- All the live presentation will be done on Zoom.

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- To hear more about Facebook and Instagram, follow me @taniajacksonuk or email me tnaia@redidea.co.uk

Facebook Is the Most Effective Social Media Marketing Tool

-Facebook is the most popular social network. There’s strength in numbers, and with over 1.4 billion users and over 900 million of those users visiting the site every day.

-Facebook users encompass all demographics.

-Facebook is growing.

-Facebook advertising is affordable.

-Facebook lets you reach out to website customers.

-Facebook helps you measure your results.

Facebook is growing.

Facebook? Instagram? WhatsApp?

The First step on Your Facebook Marketing

- Set up a Facebook Page for your Business

- Have a profissional picture or logo

- Optimise your page

- Create a professional cover photo

- Fill out your 'About' section with basic information.

- Post photos and videos to your Timeline.

How to Set Up a Facebook Page

-Create a Facebook Page

-Add photos

-Add a short description

-Create a username for your Page

-Add your Page to Shortcuts

-Set up Page roles

-Customize your notifications

-Add a Page CTA

-Organize your Page tabs

-Verify your Page

Facebook Page Basics

Create a Social Media Plan for Business

- Set a marketing goal

- Engage with your audience

- Decide which format are you going to use

- Be consistent in one channel

What is a target audience?

A target audience is the group of people you want to reach with your marketing message, because they may be likely to take action as a result of seeing it.

People in your target audience will have certain characteristics in common. These characteristics fall into three broad categories:

Facebook -Latest Changes and Techniques

- Facebook redesign

- Facebook Business Suite

Save time - Post to Facebook and Instagram at the same time and manage posts in one place to stay connected to both communities.

Stay up to date - Get all your Facebook and Instagram messages, notifications, and alerts in one place so you can stay up to date and respond to all your customers more easily.

Business results - See what is working with Facebook and Instagram insights and learn what your customers are looking for.

- Lead Generation Messenger

- New Insights

Facebook -Latest Changes and Techniques

Facebook -Latest Changes

1.First, Facebook takes every post available in a user’s network (a.k.a. the “inventory”), and it scores those posts according to predetermined ranking signals, like type of post, recency, et cetera.

2.Next, it discards posts that a user is unlikely to engage with, based on that user’s past behaviour. It also demotes content that users don’t want to see (i.e., clickbait, misinformation, or content that they’ve indicated they don’t like).

3.Then, it runs a “more powerful neural network” over the remaining posts to score them in a personalized way. (For example: Mona is 20% likely to watch tutorial videos from her chess Group, but 95% likely to post a heart reaction to a photo of her sister’s new puppy) and ranks them in order of value.

4.And finally, it arranges a nice cross-section of media types and sources so that a user has an interesting variety of posts to scroll through.

Facebook Business Suite

Facebook Business - Messenger

How to use scheduling tools to control better & manage their future posts

- Hootsuite (Linked In, Facebook, Instagram and Twitter)

- Facebook Studio Creator

- Facebook Business Suite

- Buffer

- Planonaly

- Later

What is a content calendar

Everything you share online on behalf of your business posts – photos, videos, stories and ads – is content. A content calendar is a way to plan and organise your social media posting schedule.

Your content calendar will include:

What you will share.

When you will share it.

Where you will share it.

What to post?

Engage

-Share the story of how your business got started.

-Show how you give back to your community.

-Take people on a virtual tour of your shopfront or workspace using photos or video.-

What to post?

Educate

-Explain what makes your product or service different or special.

-Take people behind the scenes at your shop or business.

-Show people how to use your product or service.

What to post?

Excite

-Announce a new product or service.

-Share upcoming or current promotions or sales.

-Tell your community about events and new locations.

How to Create an attractive, powerful and professional Instagram profile.

#1. The bio

It is one of the most important parts of your Instagram profile, as it is one of the first things your followers are going to see when they first land on your account.

It’s a fact, an interesting bio enters through the eyes and sometimes it’s determinant to stay or not.

You can be original, more informal, introduce yourself in a direct way or make a ‘call to action’ to incite the purchase.

Make sure of several things:

Fill in the category of your business well.

Take the opportunity to make a short description of your business.

Add the physical address of your business, if you have one.

Don’t forget to put the link to your website.

How to Create an attractive, powerful and professional Instagram profile.

#2. Your profile name and username

The profile name you have on Instagram is more important than it seems at first.

First of all, it has to be a name that is easy to read and remember so that users who find you can come back to look for you or recommend you to their friends or acquaintances.

Also, if you want to position yourself for your business it’s important that you add keywords to make it easier to find you on Instagram.

How to Create an attractive, powerful and professional Instagram profile.

#3. Your profile picture

The photo is one of the elements that users see first. That is why it is important that if you are a company you have the logo of your brand, and if on the contrary, you are a personal brand, add an image in which you are clearly recognizable and if possible that you use in other public sites such as your website or your LinkedIn profile.

This way you will transmit confidence to the people who land on your profile.

How to Create an attractive, powerful and professional Instagram profile.

- WRITE GOOD CAPTIONS

- USE YOUR CREATIVITY IN INSTAGRAM STORIES

- GET INSPIRED BY OTHER ACCOUNTS (Pinterest)

- USE CUSTOM FONTS

- EDIT YOUR PHOTOS BEFORE POSTING THEM

- ADD YOUR LOCATION ON FEED AND STORIES

- USE BETWEEN 20 TO 30 HASHTAGS

INSTAGRAM TIPS FOR GROWTH

- Interact 15 min before and after posting

- Tag everybody in the same corner

- Edit your name to appear in more Search Results

- Add line or space breaks to your caption

- Make your hashtags invisible to post as many as you can

The best Instagram hashtag generator tools are:

-Flick

-HashtagsForLikes

-Kicksta Hashtag Generator

-Ingramer

-Tailwind

-BigBangram

-All Hashtag

-Instavast

-Webstagram

-Photerloo

Examples

Why is branding important?

- Helps you stand out from the competition.

- Creates a consistent brand experience for your customers.

- Sparks a connection with your audience and turns that audience into loyal customers

- Creates Trust Within The Marketplace

- Employees Pride And Satisfaction

- Branding Generates New Customers

- Branding Increases Business Value

What are the elements of branding?

-Mission statement and brand values.

-Brand guidelines

-Logo.

-Website.

-Additional assets.

Examples:

Which brand elements are you using?

Brand Identity:

Your visual identity—which includes your logo, colors, and typography.

Your voice identity—which includes your tagline, tone, and communication styles.

fflow Project

Key Mistakes in Branding!

*Not defining your brand strategy first

*Starting with a cheap brand identity

*Failing to differentiate your brand

*Not connecting with the right audience

*Stretching your brand too far

*Not providing great brand experience

*Failing to protect your brand

*Not being consistent

*Ignoring the brand aging signs

*Not living up to your promise

Are you happy with your brand?

The 5 Secrets to Branding - How to Make Your Clients Trust You Every Single Day

* Have a Professional Branding.

* Clear communication of your services/products.

* Client's feedback on your website and/or social media.

* Delivery or over-delivery what you promised.

* Provide excellent customer service (timing and quality)

Can your audience trust in your brand?

A Better Brand means Better Marketing

Website...

Website goals:

-Help customers to buy something they need

-Help customers find information

-Help customers save money and time

-Help customers to talk to the organization

-Help customers to enjoy a better web experience (Mobile/Responsive)

Essentials:

Digital Marketing planning

- Questionnaire = Brief < *Plan

- Sitemap

- Wireframe + UI + UX

- Functions + Integrations (Data + CMS)

- Content (Pictures + Copy)

- SEO friendly + Google Rules (HTTPS + SSL)

- Visual design + Typeface

- Legal requirements (IP +W3 +GDPR)

- Testing - Usability evaluation

- Responsive

Does your website follow all the legal, data and google rules?

Legal

Data

Google

2021 Trends...

-Imperfections that add personality

-Immersive 3D elements

-Soft shadows, layers and floating elements-

-Mixing photography with graphics

-Solid frames of white space

-Glowing, luminous color schemes

-Ultra minimalist navigation

Mobile Design

Mobile Design

Mobile Design

Mobile Design

Mobile Design

Mobile Design

Mobile Design

Design for Social Media

Design for Social Media

"It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is the most adaptable to change."

Further reading:

Charles Darwin