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Evolving Your Business
37
Transcript
UEA Startup Accelerator
EVOLVING YOUR BUSINESS
Survey Findings
What have you learned?
What does this mean for your venture?
01
Lean start
Understand the problem and define
Develop MVP
Experiment and measure
02
Experimentation
- On day one, there is only a series of untested hypotheses or assumptions.
- Instead of writing a business plan, founders summarise their hypotheses in a framework that indicates how a company creates value for itself and its customers
Lean startup cycle
CUSTOMER FEEDBACK
Get out
- Use a ’get out of the building’ approach.
- Customer development to test the hypotheses.
- Go out and ask potential users, purchasers and partners.
Agile development
Agile
Based on customer behaviour - Pivot or preserve
Eliminates resource needs assumed by scaling up by developing the products incrementally.
Quicker we complete cycle the faster the learning
Define the problem
Validate
Test your assumptions
Validation board
03
ACTIVITY
Intro
Example
MVP / Prototyping
04
Analysis
Understanding your Data
Iterating and Pivoting
06
Pitch to Win
06
“Speak to emotions first, logic second”
‘People don’t buy what you do, they buy why you do it’
The Why
Simon Sinek – TED talk
“Start with the why”
What you need to think about
- Who are the audience?
- What is the problem you seek to solve?
- Why is your solution right for them?
- So what! Why should they care?
- How will you measure success?
- HOW WILL YOU GET THEM EXCITED ABOUT IT?
What to think about
Six hat
theory
Six hats
Not what you say...it’s how you say it
What works
- You can’t ration passion
- Smile
- Make eye contact
- Open and confident body language
- Breathe
- BEING grounded
What does great communication look & sound like?
What makes great communication
- Storytelling
- Metaphors
- Power of three
- Alliterations
- Repetition
What does great communication look & sound like?
Cont...
- Big powerful words - nominalisations
- Pace / Tonality
- Space
- Differentness
- Clear & concise
Preparing to pitch
Preparation
- Plan your script and rehearse
- Prepare for questions
- Be professional – dress, slides, handouts, time-keeping, communications..
- Be confident
- Be authentic
Lets Pitch
Lets Pitch
Define challenge/problem
Why – motivation/purpose
Solution & How are you delivering this
Why – motivation/purpose
Choose a template
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