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Transcript

Creative Ideas

for your Marketing Showcase

Paul Atkins

What is the purpose of the Marketing Showcase?

// Trade Showcases

NEXT

PUTTING THE

SHOW

IN MARKETING SHOWCASE

What we don't want to see...

MY BUSINESS

"My idea is to provide direct marketing campaigns using online and offline channels, website content management, event management and developing relationships with external marketing and design agencies..."

DON'T BE BORING!

CREATIVE

BE

When we think about trade showcases....

HOWEVER...

OBVIOUSLY THERE ARE FINANCIAL RESTRAINTS

What we can provide you with...

*Man not included

*

A0 Posters

Exhibition Board

Table with cloth

USING THE

// Using The Boards

EXHIBITION BOARDS

NEXT

You could just create a single poster....

Or you could use the space more creatively...

Or you could use the space more creatively...

// The Brand

DEVELOPING A BRAND

Business Cards

*Many printing companies offer free samples

BRANDED SWAG?

Don't feel you need to spend lots of money here. T-Shirts can be created cheaply using transfers.

Lanyard cards can be printed cheaply on cardboard or using a stickers... Be creative!

Software which could help you....

EASY (FREE)

ADVANCED (UCB)

BEING

// Being Creative

CREATIVE

DIGITAL

Using your Laptop

  • Promotional video
  • Prototype video
  • Gallery of images

Using your iPad

  • Promotional video
  • Digital Prototype (app)
  • Gallery of images
  • Sign-up form

Digital Prototypes (Image)

Digital Prototypes (Video)

Digital Prototypes (Flow Chart)

Promotional Videos

PRINT

Flyers

  • To demonstrate marketing materials

  • To outline a process or prototype

  • To display products

  • Something for people to take away with them

NEXT

Any Questions?

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