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Data Analytics in the gaming industry in Macau, and indicating possible opportunities
ASEAN
Intelligencia was brought in to establish a new information environment for data management in order to help meet The Galaxy Macau’s expected business growth. This data helped Galaxy understand their Customer Experience Management solution, a solution that understands a patron's complete resort spend and experience.
Intelligencia assisted with the SAS PVO implementation at The Venetian Macao. This data integration, data quality, and advanced analytics solution that allowed The Venetian Macao to predict patron attrition, calculate total patron value, and identify cross-sell and up-sell opportunities.
Intelligencia was brought on board as a Best Practices advisor for the Star Cruises SAS PVO implementation. Intelligencia helped SC create a single customer view that would then be used as the basis for powerful analytical segmentation models.
- Labor utilization
- Server needs
Dealer hand speed
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