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On these 2 posts the band are primarily selling their tour that they are on for example the first post shows the band perofrming at one of their shows and the second one then announces that they are in london. For the fans this will drive up excited fans that are in london and may have a chance to meet them.
On this post accompanied by a song of theirs as the sound, It is promoting the bands tour, and showing where they are performing, on that night. In the caption saying that the show is "Sold out" is a smart move as for the shows that still may have tickets it wil drive up the demand for them especially for the fans that know about the soon release of 'Other Worlds'.
On this post it is the same as the bands previous post as it is accompanied by a song of theirs as the sound, It is promoting the bands tour, and showing where they are performing, on that night. However on this post it does not say that the show is sold out so it could be impliying that some fans might be able to get some last minuete tickets to see the show for the band as that is the product that they are selling and not their songs.
This post doesn't promote much about the soon release of 'Other Worlds' neither the band. In a way I guess you can say it is building onto their star image and showing the fans what Taylor Monsen enjoys, like Halloween in this post, This may influence her fans to also dress up and enjoy the festivies of Halloween.
On this post, it doesn't show the band, but shows a little animatic of the the announcement of the new album to the fans with one of the new songs playing along with it. creating this video is smart so that it makes it more visual for the fans and to briefly hear one of the songs playing will intrigue the fans as they have not heard it before and will now want to go and listen to the full thing.
Apart from not much other marketing for the bands new album they have helped promote it in multiple ways. Yes being on tour will help the band at the time of release as they can play the new album at their shows and it might drive up demand for last minuete tickets who want to see the band perform the new album. Apart from this on their Tik Tok you can see that they have pinned the video of the release of 'Other Worlds' Having this at the top of the profile is a smart choice as it will be the first thing that people see that they have posted onto the account. The same goes for their bio for the account as it announces the release and below has a link to go and listen to it. Selling the album to the fans who follow them.