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McKinsey Matrix

Lina Hagedorn

Tuesday,

25 September 2018

Introduction

Agenda

1.

Emergence

2.

How it works

3.

Agenda

McKinsey vs. BCG

Emergence

1970´s

McKinsey

Industry: management consulting

Founded: 1926

Number of locations: worldwide 127 offices

Revenue: 10 billion $

General Electric

GE

- aviation

- healthcare

- renewable energy

- venture capital and finance - transportation

- oil and gas

Turnover 2017: 123,7 billion $

How it works

Y-axis

X-axis

Evaluation 1

Evaluation

2

Evaluation

3

McKinsey vs. BCG

McKinsey vs. BCG

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