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Global Cybertroops
4
Troops, Trolls and Trouble Makers
A Global Inventory of Organized Social Media Manipulation
Samantha Bradshw @sbradshaww
Phil Howard @pnhoward
Oxford University
Agenda
Agenda
About
Global Findings
Methods & Evidence
Trajectory
#1
Country Case Studies
- Brazil
- Canada
- China
- Germany
- Poland
- Russia
- Taiwan
- Ukraine
- United States
#2
Data Memos
- Brexit Referendum
- 3 US Presidential Debates
- US Presidential
- German Presidential
- 2 Stages of France
- 2 Stages of UK
Previous Publications
- Mexico
- Venezuela
#3
Global Themes
- Organized Social Media Manipulation
- Gender and Sexual Politics
- Auditing Advertising Algorithms
Global Findings
a pervasive and global phenomenon
significant human and financial resources
sometimes targeting domestic audiences,
sometimes targeting foreign publics.
Authoritarian Regimes
governments :: target domestic publics
Democratic Regimes
governments :: target foreign publics
political parties :: target domestic publics
Authoritarian Regimes
governments :: target domest...
Authoritarian Regimes
not the best organized
Democratic Regimes
first movers
most innovative
election driven
Authoritarian Regimes
not the best organiz...
Organizational Behavior
military units that experiment with manipulating public opinion over social media networks
into
to strategic communication firms that take contracts from governments for social media campaigns.
Organizational Behavior
military units that experiment wi...
Methods
30
28
23
Content Analysis
Archival
Expert
Case Map
Case List
Argentina
Australia
Azerbaijan
Bahrain
Brazil
China
Czech Republic
Ecuador
Germany
India
Iran
Israel
Mexico
North Korea
Poland
Philippines
Russia
Saudi Arabia
Serbia
South Korea
Syria
Taiwan
Turkey
United Kingdom
Ukraine
United States
Venezuela
Vietnam
Evidence
Strategies, Tools & Techniques
Messaging and valence
Social media comments
Individual targeting
Communication strategy
Fake accounts
Government websites, accounts or applications
Content creation
Organizational Forms
Government
Politicians and Parties
Civil Society
Citizens
Private Contractor
Organizational Forms
Organizational Budget, Behavior, Capacity
Year of earliest report
Budget information (USD)
Organizational behavior
Staff capacity
Capacity building
Organizational Density of Cyber Troops
Trajectory
We want to expand as a research group--and an institute:
a) grow from a team to a lab;
b) taking on policy fellows;
c) deepen organization to take on new projects.
We want to push policy conversations forward:
a) need policies that protect speech, restore trust, and clarify norms around digital campaigning;
b) avoid over-regulation.