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Getting Dutch in the News
www.dutchbros.com
A guide to dealing with media
June 2018
Breaking News! Media isn't so bad
Reporters may seem
intimidating, but they're
just there to help you
spread the Dutch love!
Know who you're dealing with
What to remember
What you should know:
* Reporters aren't being rude, they're on deadline
* Waiting to do a story could cost you coverage
* A 10 minute interview will result in a :40 story...
that means you have a lot of time to perfect your
statement
Before you speak to a reporter, contact PR
PR@dutchbros.com
You aren't alone
Spreading the word
Preparation and
relaxation are the
keys to a successful
interview.
Second Headline Here
Fake news!
Taking charge of a difficult
interview situation doesn't
have to make you sweat!
Third Headline Here
The interview is done, now what?
There are a few simple steps you can take to
encourage a good
relationship with
reporters.
Fourth Headline Here
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