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Juin 2020

We Clothes Up

Porter mieux pour mieux se porter.

Gibert Clément

PROBLEM

TEXTILE INDUSTRY

  • 1.2 billions tonnes of greenhouse gas every year.

Need

Which one ?

  • 70% of Chine waterway are polluted by the textile industry.
  • More than 35% of clothes on the market turn out to be toxic.

Consumers demands

Awakening community

Consumers are more strict.

In France :

  • Organic products consumption increased by more than 10% since 5 years.
  • Fairetrade grown by 42,8% last year.
  • Textile Industry fell 14% since 2010.

Products consumption

  • + Clean
  • + Resistant
  • + Fair

Mobile App

How ?

BRIDGE

BRIDGE TO THE PROBLEM We Clothes Up

A COMMUNITY

COLLABORATIVE

CONFIDENT

ACTIVE

BELIEVER

AN APPLICATION

FUNCTIONAL

FREE

FAST

FAIR

We Clothes Up

CONSUMPTION

ÉCOLOGY

HEALTH

SCAN & INFORM

DETAIL OF PRODUICTS:

  • CONCEPTION
  • IMPACT
  • SOLIDITY
  • BRAND

ALTERNATIVE

HISTORY

HIGHLIGHT BEST PRODUCT

PLAN

SCRUM

Timeline

  • Season : Three months
  • Sprint : Three weeks

TEAM

Équipe (H3 Hitema)

PO

SM

SP

Dev

Jules

Isaac

Clément

Vincent

TARGET

TARGET

25-35 years old :

  • Paris :

600 000 young working person

  • France :

More than 15 millions users of biotech application

  • Europe :

Downloading applications of improvement of consumations increase of 28% since last years

YUKA GROWTH

Competition

NEW-COMER

SCAN

EVALUATION CRITERIA

HEALTH SCORE

Secret sauce

Which difference with us and anothers

Adapted alternative

Ergonomic design

Special recommandations

Application store :

Google Play & Apple Store.

DISTRIBUTION

Digital marketing with online influencers of 25-35 years old on:

Youtube & Instagram

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