FA Cup Centenary 2021/22

Concept and Campaign

The 1922 FA Cup Final

A celebration of our FA Cup victory.

Concept and Campaign

2021/2022 Season Cards

A celebration of winning the FA Cup

Theme

Lots of silver in the colour pallette

(to counteract the gold that we will use in 2023-26 for Thrice Champions)

Match Days

Pre season friendly vs Preston?

If we play Preston – make this about the FA Cup Final remembered.

Tunnel graphics – around the 1922 players.

Head shot so that you can be in the FA Cup winning photo.

Photo frame.

Life sized 1922 players around the pitch

1922 video on scoreboard.

Klappers – branded across the season with a historic player.

Banner on the pitch before the game of the picture of the team.

Memorial wall.

Training tops. 1922 themed.

Food named after players in the Stadium.

Supporter Services

Walk for Pounds from Preston to Huddersfield on Friday 29 April 2022

100 mile bike ride? (45 miles on foot from Huddersfield to Preston)

Pedal for Pounds 13 - Our FA Cup Run in 1921/22 (6 opponents and one venue)

Brighton

Millwall

Chelsea (Stamford Bridge)

Notts County

Preston

Blackburn

Burnley

Flat Cap over helmets?

100 hours of volunteering?

Opportunities

-Hospitality and Commercial

Centenary sponsor?

Rename a Suite/Box the 1922 FA Cup Winners suite, with memorabilia from that final. Revamped to 1922 style. Opening of suite by Billy Smith, Tom Wilson and Clem Stephenson’s grandsons.

Celebratory Meal/Event.

Speakeasy 1920s style night with Magic Rock.

Preston goalkeeper James Mitchell was the first (and only) player ever to wear spectacles in an FA Cup Final.

Thornton and Ross are celebrating their centenary in 2022.

Wall's Ices started in 1922.

Celebrate their centenary with ours. Showcase your 100 years as well as ours. Iconic, historic kit with the 1922 feel to it.

Unique opportunity to be a part of this, celebrating that era.

Ticketing

Ideas

Season Card Campaign - 1922 branded

Season Cards Design – 1922 team watermarked in back.

Match tickets – 1922 team watermarked in back.

Letterhead/Comps – 1922 team watermarked in back.

FA Cup Exhibition

Either in the format of a mobile or a fixed exhibition, this FA Cup exhibition could include:

- A Timeline of the Day

- Items from the day including the ribbons from the Cup, and an original programme.

- Replica of the match programme to sell

- A look back at the kits, boots, training techniques etc and how 100 years has changed the sport

- Timeline of the celebrations afterwards

- Memories from those who were there

- Look to match up photos taken that day with how the places look now

Content Opportunities/Ideas

Memorial to the 11 who won the FA Cup on the side of the Stadium

Rename the stand/Stadium – Herbert Chapman Stand/Stadium for 12 months.

Lifesized figure of WH Smith.

Time capsule? Schools/Foundation involved.

Tolson Museum involvement?

Park bench dedicated to the team.

Sculptures to commemorate the team.

Give us boarding in the Town Centre for 12 months – mural of the 1922 Final.

Content Opportunities/Ideas

Programme from the final – replicate (Microform) and sell

Programme – specialized design.

Collect every programme – get a reward at the end.

Work with Examiner for pullout.

Call out to fans – any memorabilia from 1922 FA Cup Final.

Encourage fans to bring down old memorabilia. Sponsored by Microform.

Pull out anything that is relevant from the cabinets – eg ribbons from cup, watches, rattle etc.

Get the FA Cup into the building. Borrow the FA Cup from 1922 from the FA. Photos with fans. Shots with the new kit.

Content Opportunities/Ideas

Comparisons of the 1922 Chairman to Phil H

Comparisons of the 1922 players and their 2022 equivalents

Profiling the 1922 players.

100 days of FA Cup celebration. Back from Friday 29 April 2022

Tweets of the Day of the exact moment when we scored the goal to win the FA Cup.

29 April 1922, 4.23pm

Content Opportunities/Ideas

Cartoon to depict the day in 1922:

Lack of footage means we probably need to showcase the game better.

Local video artist: https://www.rosymotion.co/showreel or https://vimeo.com/316206810

We could also do a more animation based piece, perhaps with stylized football characters (all based on the original players), akin to this visual style:

Est. cost for 1 min video: £3,250+VAT

https://vimeo.com/170801362

Content Opportunities/Ideas

Augmented Reality

Bringing stills to life - Photomotion

"Do you have much in terms of photographs? If so, we could work to create engaging content from stills like the below to really bring them to life:

https://vimeo.com/337223140

Est. cost for 1min video: £2,500+VAT"

Retail Opportunities - Kit Launch

"Wearing History"

Video launch of the kit;

Concept: the 11 historic players are 'part of the kit' when you (and our current players) put it on.

Players are "Playing for the Tradition".

You're “Wearing History”

Field of Dreams style.

When you put that shirt on, you are representing those heroes and legends.

Retail Opportunities - Kit Launch

Launch Ideas:

Borrow the 1922 FA Cup for the filming of the launch

Projection of 1922 Final onto the background, with new shirt hung in the changing rooms

Hang the 11 kits with names and numbers of the 1922 team

Ask the EFL for permission to change the EFL numbers to replicate the numbers. If not, could we do this for FA Cup games?

Go to the spot where Billy Smith scored the penalty from.

Tom Wilson’s grandson to unveil the kit?

Retail Opportunities - Retro Kit

Key players - fabric of the shirt with the names of the 1922 team.

Photo of the team - within the fabric?

Retail Opportunities - Kit Launch

Team:

1. Sandy Mutch

2. James Wood

3. Sam Wadsworth

4. Charlie Slade

5. Tom Wilson (c)

6. Billy Watson

7. George Richardson

8. Frank Mann

9. Ernie Islip

10. Clem Stephenson

11. Billy Smith

Team:

1. A. Mutch

2. J.W. Wood

3. S. J. Wadsworth

4. H. C. Slade

5. T. Wilson

6. W. Watson

7. G. E. H. Richardson

8. F. D. Mann

9. E. Islip

10. C. Stephenson

11. W. H. Smith

Retail Opportunities - Retro Kit

Retro Kit

Retail Opportunities -

Other Ideas

1922 badge range. Hats/scarfs/cups – all done by the theme.

FA Cup - ranges of 100 items ‘FA Cup Collection’ with them numbered. Limited edition. Memorabilia Keyrings/T shirts/mugs etc

Player cards – one of each of the 11 players

100 numbered Limited edition frames.

Training tops. 1922 themed.

Retail Opportunities - Other Ideas

Uniform – do it old fashioned? All staff wearing Peaky Blinders style.

Free Flat Cap game – get everyone in them?

Programme from the final – replicate (Microform) and sell

Free rattle for all that attend.

Commemorative scarves for every fan on their seats for scarf game?.

Miniature FA Cup to sell in the shop.