Introducing
Your new presentation assistant.
Refine, enhance, and tailor your content, source relevant images, and edit visuals quicker than ever before.
Trending searches
What are the challenges that Sea World has been facing?
-Animal right violation: Orcas in captivity
- 'Blackfish effect'
- Competition
- Internal turmoil
-Shorter lifespans,
- Tooth damage (grinding their teeth on the tank wall
-Negative behaviors
-Cruel capture methods,...)
- Significantly decrease in popularity and publicity => low profitability
- Bad reputation
-Increasing competition with theme parks:
+ Walt Disney
+ Universal
+FantaWild
Due to the attack from animal rights groups, and general ill-will toward Seaworld
=> Managerial levels resigned
=> Cutting staff, taking financial loss.. to keep the branches open
That is why SeaWorld is trying to do more conservation work, change their business model and rebuild their images
They have changed their marketing strategies:
1- Laid off current marketing staff
2- Changing the message abt the Blackfish- Askseaworld.com => how they care for orcas
3- Park to Planet: ''we are committed to supporting and finding ways to protect our environment for a better future'.
4- Reimagining: stop breeding orcas, phasing out orcas performing show and focusing on other services like fantasy land, thrill rides, 3D experience
1) It is good that SeaWorld is trying to change and rebuild their image
2) However, changing to theme parks seems not to be a best choice.
- High competition
- Loss of USP
3) They may change their business operation strategies instead of changing their core values
1) Rebuild The Image from stop abusing and exploiting Orcas
2) Build new USP - Animal conservation / education centers
3) Spread the positive messages about conservation and animal rights
4) Collaborate with conservationists and environmentalists to promote the company activities
5) Be transparent about animal care
6) Deliver their promises
1)Create buzz about a specific exhibit or experience
2) Event Marketing: food, family festival, animal costume festival
2) Social media to share animal moments and how they are taken care of
Laboratory in Dubai (2022)
1) They keep their promise and focus on conservation
2) They promote other activities for revenues: foods and beverages; merchandises, parking
1) Rebuild the business strategy
- Changing the activities from merely entertaining to educating about animal life
- Research base
2) Balance between commercial activities and conservations including taking good care of the animals assets
3) Aim at new markets: animal groups/ scientists beside traditional markets
4) Clear corporate governance and code of conducts
5) Employ event marketing strategies