M

Members

M Active Family female members make 45% of total active members

Goals

Informative Social Media Campaign

Social Media

Highlighting:

-The effect of fitness on reducing the risk

(I'M Active. I'm Pink)

-Learning more about it

-Learning how to avoid it

-learning about the importance of early detection

#IMActive #IMPink

Bracelets

-Distributed for free to all active members to raise awareness & exposure for the campaign.

Offline

-Free screening to all our female active members with collaboration with

Kims Qatar Medical Centre

Guide

Stats by Qatari institutions

Lead Generation