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Fear appeals are used in the media to scare people about everyday situations by implying that something negative or outrageous is going to happen during particualr situations.
A fear appeal describes a threat, indicates that audience members are likely to experience the threat, and indicates that one way audience members can avoid the threat is by adopting the message of the persuader.
Paul Mongeau
Fear appeals are a communication form that’s intent is to produce the acceptance of a norm or desired message/behavior
"Anti-Islam Propaganda and Its
Effects: Fitna, Fear-based Communication and the Moderating Role of Public Debate.”
“Fear Appeals, Engagement, and Examination Performance: The Role of Challenge and Threat Appraisals.”
The media uses fear appeals in many forms such as smoking, drunk driving, religions, etc.
vs.
Personal experience with international students that are Muslim have opened my eyes to the truth. My family disagrees with my stance.
- Dalia Mogahed