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Coca-Cola Line Extension
1
COCA-COLA Product Line Extension
Evan Reyes
Product Details
The product that I will be presenting will be a Mantecada Yogurt Smoothie. A yogurt smoothie is typically a blend of yogurt & milk, along with the flavoring. The Mantecada Yogurt Smoothie consists of buttermilk, plain yogurt, vanilla extract, pecans and sugar.
What is a Mantecada?
Mantecada
A mantecada is a sweet bread muffin that comes from Mexico. The mantecada is based off a Spanish snack. Today, mantecadas are sold in various pnaderias or bread stores in the United States & Mexico.
Bimbo Mini Mantecadas
Why You Should Buy This Product
What Makes this Product Unique
This smoothie has the background & taste of Spain & Mexico. This drink not only shows what Mexico is like, but also takes you on a trip into a Mexican panaderia on a Sunday morning. This drink is also rich in calcium & low in sugar.
Where It'll
be Sold
Map of Mexico
Where It'll be Sold
The product will be sold across the United States & some parts of Mexico. The smoothie will be sold in Taumalipas, Nuevo Leon, Baja California, Aguascalientes, D.F., Veracruz, Michoacán, & Yucatan. The smoothie will be mostly sold in Texas, Arizona & Florida in the Unites States.
Map of USA
Pricing
Convenience stores - A 9oz will be priced at $1.99, 15oz - $2.99,
32oz - $4.99. A four pack of each of these quantities would cost about; 9oz - $7.99,
15oz - $10.99, and 32oz - $19.99.
Supermarkets - 9oz - $0.99, 15oz -
$1.67 & 32oz - $2.99. The four packs would be priced at;
9oz - $4.00, 15oz - $5.99 & 32oz - $10.67.