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Business plan inter
1
Transcript
COMEX Home&Deco
« Trendy taste a long-lasting gathering at your place »
SUMMARY
- Marketing Plan
- Logistics
- Human Resources
- Finance
Market
Good news?
KITCHEN
- 167 991 kitchens in 2017 (Comeos)
- Turnover has risen to 4,3% this year
- Belgian manufacturers turnover 4 million €
- Price from 2000€ until 50 000€
- Need physical visit
KITCHEN ACCESSORIES
- household equipment products increase in value (+2,6%) and volume (+2,1%) in 2017
- Belgian online purchasing (16 to 74) reached 60 % 2017
Competitors
« Trendy taste for a long-lasting gathering at your place”
"From simplicity to trend, come live the experience"
KITCHEN
Mapping
Benchmarking
- Customization : competitive
- Trendy: quarterly the trendy
- high-performed 3D simulation
- Warranty higher than others
Mapping
ACCESSORIES
- 2 models kitchens
- Trendy
- professional, basic needs
STP (kitchens)
SEGMENTATION
Based on :
- current trends
- location
- family, in relationship
- purchasing power
- own a house (28 -> 35)
- personality : eco-friendly
STP (accessories)
Segmentation
Based on :
- income
- age
- location
- personality
-> market of accessories more wider
STP ACCESSORIES
Operational Marketing 7P's
P-Product
kitchen - showrooms
Product
P-Price
Price
P-Place
Place
P-Promo
Promo
P-Process
Process
P-Physical evidence
Physical Evidence
P-People
People
USP
- quality
- origin
- service after sales
- product first before the price
- innovative
- trendy
- eco-friendly
Europe
Localization
- Reach all Belgium but step by step
- 8 showrooms
- 12 stores in several areas
WAREHOUSE
- Rent a warehouse
- Sint-Pieters-Leuuws / Anderlecht
1265m2
- Why to rent ?
- We will start with a small warehouse to have a beter view of our online process but of course for the kitchen also
- After 5 years we have as project a big centre of distribution. The distribution centre will be at the heart of all European exchanges, this means that all European countries will order their equipped kitchens from the same supplier, Nobilia, which is located in Germany.
Schematic overview
Added value
PERFORMANCE INDICATORS
THE 3 MOST IMPORTATION OPERATIONAL
THE 3 MOST IMPORTATION OPERATIONAL
Monitoring Process
Showroom’s Team
Boutique’s team
Boutique
Warehouse team
WAREHOUSE
Annual Payroll
Annual Payroll
Salary policy
Salary policy
EFT
Benefits and advantages
Benefits and advantages
Training policy
Training policy
North America
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North
America
South America
South
America
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Africa
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Africa
Asia
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Asia
Australia
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Australia
Human Ressources
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