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Higher Education Statistics - Covid19
27
Higher Education
Marketing Statistics
Before and During the COVID-19 Pandemic
Value
Higher Education Industry
$600+ billion
Value of the higher education industry
70%
Higher Education Industry
of faculty had never taught an online course prior to the pandemic
Students Mindset
Students Mindset
40%
70%
of undecided high school seniors say they are taking COVID-19 into consideration as they continue their college decision process
of high school seniors who have already decided on a school for fall 2020 say they are not receiving
adequate information
Communications
Communications
1 in 4 current college students rate the quality of their institution’s communications around COVID-19 as “fair” or “poor"
College Selection
How likely are decided high school seniors to change their minds about the college they want to attend as a result of the COVID-19 outbreak (as of April 2020)?
College selection
Attending College
Attending College
How likely is it that high school seniors will NOT go to college next term because of the COVID-19 outbreak?
College
College
of campuses worry that future campus visit requests will decline
87%
are adding live events on social media platforms
46%
of enrollment leaders are implementing virtual tours
26%
Survey of Higher Education
Institutions (91% U.S.)
are considering or have already decided to remain fully online for fall 2020
58%
are considering decreasing or have decreased the number of in-person courses for fall 2020
62%
73%
are considering increasing or have increased the number of online and/or remote courses for fall
2020.
Survey of Higher Education
Institutions (91% U.S.)
NEW STUDENT ENROLLMENT INDICATORS
NEW STUDENT ENROLLMENT INDICATORS
TRANSFER STUDENT ENROLLMENT INDICATORS
TRANSFER STUDENT ENROLLMENT INDICATORS
CONTINUING STUDENT ENROLLMENT INDICATORS
CONTINUING STUDENT ENROLLMENT INDICATORS