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História

#1

#2

#3

Linha do tempo

1983

1997

1983

2002

2010

1975

1998

1985

2006

2012

1957

The King

Campanhas

"Get chicken just the way you like it"

https://www.youtube.com/watch?v=28AFPGMH3yw

https://www.youtube.com/watch?v=IJFHfwO12IY

Evolução da marca

Blue Swirl

Slogans

Slogans

" Burger King, Home of Whopper"

" The Bigger The Burger The Better The Burger"

1974 - " Have it your way"

1979 - " Make it Special, Make it Burger King"

1982 - "Aren't you hungry?"

1988 - " We do it like you'd do it"

1989 - "Sometimes you've gotta break the rules"

1991 - " Your way, right away"

1994 - "Get your burger's worth"

1996 - " It just tastes better"

2002 - " Burger King, You got it"

2012 - " Taste is King"

Dados corporativos

Origem: EUA

Fundação: 4/12/1954

Sede Mundial : Miami, Flórida

Proprietário da marca: Burger King Worldwide Inc.

Faturamento: US$ 1,97 bilhões

Lucro: US$ 117,7 milhões

Valor de mercado: US$ 6,4 milhões

Lojas:13.000

Presença global:86 países

Funcionários:350.000

Principais concorrentes: McDonald's, Wewndy's, Jack in the box, Carl's Jr. e Bob's

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