Introducing
Your new presentation assistant.
Refine, enhance, and tailor your content, source relevant images, and edit visuals quicker than ever before.
Trending searches
8
BMW Challenge
Recommendations from
Bradley Oakley, Libby Day,
Jack Freeman, Katie Macdonald & Louis Hart
What call stations will provide:
Improve efficiency
Improve confidence
New car sales – recommendations
Call stations will be economical
POSITIVES: Sales high, positive relationship
NEGATIVES: Poor confidence amongst sales people
New Cars
RECOMMENDATION:
‘Call stations’
Easily useable and simple
Sign-posted and advertised heavily
Our leadership style
Leadership styles: ‘The way in which the functions of leadership are carried out, the way in which the manager typically behaves towards the group’ (Mullins:2016)
Currently: Transactional leadership.
Leadership style
The most effective leadership style as per the recommendation is ‘Coach-Style’ Leadership.
Maslow’s Hierarchy of needs.
Herzbergs Hygiene Factors
1. Salary 2. Job Security
Change the contract structure
Used Cars - recommendations
Morale of team should improve
More comfortable consumers
Employee Dissatisfaction stems from Salary and Job Security.
Used Cars
Interactions with the Financing Department are too long and uncomfortable.
Self Service Kiosks
Online Platform
Takes advantage of online shopping trend
Should reduce negative feelings consumers have towards dealerships
Leadership Style
Coach Style
Transactional
Promote leaders from within
Leadership style
One of Herzbergs Motivators is Opportunity for Advancement
"...any of them could get a top job at another place if they were truly feeling brutalised. But they don’t, and we got some amazing things done.” - Steve Jobs
Key Information
After Sales - recommendations
POSITIVE
Most profitable sector
NEGATIVES:
Known for being pale, male and stale.
Lack of skilled technicians within industry.
After-sales
RECOMMENDATIONS:
Hiring more apprentices by advertising career opportunities,
Employing more women to diversify the work force
1. Idealised Influence
2. Inspirational Motivation
3. Intellectual Stimulation
Our Leadership Style
4. Individualised Consideration
Current leadership is transactional
However, we believe the most effective leadership style as per the recommendation is ‘transformational’ Leadership
Leadership style
James Burns introduced the concept in 1978
4 elements to this theory
Emphasis on making tomorrow better
Turnover tends to be quite low
Key Information
Summary
We believe Coach-style is the ideal for top level management
Transformational leadership style is best recommended for the retailers in the after-sales sector which is the most profitable
Each sector within the retailers should adopt a unique recommendation
Key Information
Any questions?
Summary
References
References
Reference slide 1
Mullins,J. (2016) Management and Organisational Behaviour. 11thEdition.Edinburgh Gate.
Murphy, M. (2018). Forbes. Retrieved from https://www.forbes.com/sites/markmurphy/2018/01/14/the-leadership-model-used-by-steve-jobs-henry-ford-and-thomas-edison/#2ed67ea923f6
Bedgood, L. (2017).Retrieved from v12data: https://v12data.com/blog/25-amazing-statistics-on-how-consumers-shop-for-cars/
Brown, B. (2016). Retrieved from Digital Trends: https://www.digitaltrends.com/cars/harris-poll-survey-consumer-automotive-index-beepi-frustration/
Queensland government [Online] / auth. Queensland Business. - 2019. - https://www.business.qld.gov.au/running-business/marketing-sales/marketing-promotion/direct-marketing.
Reference slide 2
BMW GROUP, 2018. PLANT HAMS HALL. [Online]
Available at: https://www.bmwgroup-plants.com/content/dam/grpw/websites/bmwgroup-werke_com/hamshall/careers/gender_pay_report_hamshall_2018.pdf
[Accessed 1 December 2019].
Hedges&company, 2019. NEW BMW OWNER DEMOGRAPHICS: INCOME, AGE, GENDER AND MORE. [Online]
Available at: https://hedgescompany.com/blog/2019/03/new-bmw-owner-demographics/#top
[Accessed 1 December 2019].
Reference slide 3
Available at: https://www.bmw.co.uk/en/footer/experience-bmw/about-us.html
[Accessed 1 December 2019].
Autotrader. (2018). Car Buyer Journey 2018. Retrieved December 1, 2019, from https://b2b.autotrader.com/oem/wp-content/uploads/2018/03/2018-Cox-Automotive-Car-Buyer-Journey-Brochure.pdf
Mindtools.com. (2019). Transformational Leadership: Becoming an Inspirational Leader. [online] Available at: https://www.mindtools.com/pages/article/transformational-leadership.htm [Accessed 14 Nov. 2019].
Verywell Mind. (2019). How Do Transformational Leaders Inspire and Motivate Followers?. [online] Available at: https://www.verywellmind.com/what-is-transformational-leadership-2795313 [Accessed 28 Nov. 2019].
White, S. (2019). What is transformational leadership? A model for sparking innovation. [online] CIO. Available at: https://www.cio.com/article/3257184/what-is-transformational-leadership-a-model-for-motivating-innovation.html [Accessed 29 Nov. 2019].