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ZALORA MALAYSIA
548
ZALORA
Company Background
VISION
Zalora vision is to inspire the world with online clothing revolution
VISION & MISSION
MISSION
Zalora mission is to provide a complete clothing online shopping with an unparalleled selection of fashion and versatile brands on convenient environment
CONTACT
Phone Number :
03 2035 6622 or 03 2027 4717
Email : customer@zalora.com.my.
CONTACT & LOCATION
LOCATION
Zalora Malaysia Headquarters,
Unit A-5-1,Level 5,Block A
Southgate Commercial Centre,
No. 2,Jalan Dua
Off Jalan Chan Sow Lin,
55200 Kuala Lumpur.
Company Products
PRODUCT LISTING
shirts
SHIRTS
jacket
JACKET
pants
PANTS
shoes
SHOES
accessories
ACCESSORIES
Underwear & Bikini
UNDERWEAR
Efficiency IT Metrics
Throughput
The amount of information that can travel through a system AT ANY POINT
Throughput
When the visitors open the website, many information will appear on the home page
1
Transaction speed
The amount of time a system takes to perform a transaction
Transaction Speed
With just few clicks, customers are able to purchase any product on Zalora
2
System availability
The number of hours a system is available for the users
System Availability
Zalora website can be access 24 hours a day by the customers WITHOUT ANY LIMITATION
3
Information accuracy
The extent to which a system generates the correct results when executing the same transaction numerous times
Information Accuracy
INFORMATION SHOWN TO THE CUSTOMERS ARE BASED ON THE CUSTOMERS CHOICES AND PREFERENCES
4
Web traffic
Includes a host of benchmarks such as the number of page views, the number of unique visitors and the average time spent viewing a Web page
Web Traffic
5
Response time
The time website takes to respond to user interactions such as a mouse click
Response Time
WITH JUST ONE CLICK, THE WEBSITE WILL RESPONSE IMMEDIATELY TO THE CUSTOMERS REQUEST
6
Effectiveness IT Metrics
Effectiveness IT Metric
Usability
Usability :
The ease with which people perform transactions and find information. A popular usability metric on the internet is degree of freedom, which measures the number of click required to find desired information.
The website is easy to navigate and customer friendly.Customer can view information with just few click and all the complete about product will appears.
Customer Satisfaction
Customer Satisfaction :
Measured by such benchmarks as satisfaction surveys, percentage of existing customers retained, and increase in revenue dollar per customer
Conversion Rate
Conversion Rate :
The number of customers an organization “touches” for the first time and persuades to purchase its products or services. This is a popular metric for evaluating the effectiveness of banner, pop-up, and pop-under ads on the Internet.
Financial :
Financial
Such as return on investment (the earning power of an organization's assets), cost-benefit analysis (the comparison of projected revenues and costs including development, maintenance, fixed and variable), and break-even analysis (the point at which constant revenues equal ongoing costs).
Website Metrics
Abandoned registrations
~number of visitors who start the process of completing a registration page & abandon the activity
Abandoned registration
1
Abandoned shopping carts
~number of visitor who create a shopping cart and start shopping and abandon activity before paying for the merchandise
Abandoned shopping carts
2
Click through
Click-through
~count number of people who visit, click on ad, taken site of the advertiser
3
Conversation rate
Conver-sation rate
~ percentage of potential customers who visit site and buy
4
Page exposures
~average number of page exposures to an visitors
Page exposures
5
Total hits
Number of visits to a web site, many of which may be by the same visitors
Total hits
6
Strategic initiatives
Strategic Initiatives
Supply Chain Management (SCM) Metrics,
Customers Relation Management (CRM) Metrics.
Business Process Reengineering (BPR) Metrics.
Enterprise Resources Plaining (ERP) Metrics.
Supply Chain Management (SCM) Metrics
SCM
Inventory Turnover
Tier 1
Cost of Goods Sold or Sales ÷ Inventory
=4,357 ÷ 236
= 18.46
- Customers Order Promised Cycle Time
Tier 2
ZALORA aims to deliver your items in the fastest time possible.
Please note that there might be slight changes in the delivery promise during peak period.
Back Order
Tier 3
Customers Relation Management (CRM) Metrics
CRM
Marketing Metrics
Tier 1
Founding Date 2012
ZALORA Group total Funding $212 m
ZALORA Group latest funding size $112 m
Time since last funding 5 years ago
ZALORA Group investors Len Blavatnik, Scopia Capital, Access Industries, Rocket Internet
Service Metrics
Tier 2
- Exchange your item for different size/color
• A full refund to your original payment mode or Store Credits
• Refunds Process Replacement for a wrong or defective item sent
• Exchange Eligibility
Sales Metrics
Double click to edit
Tier 3
Business Process Reengineering (BPR) Metrics
- and
Enterprise Resources Plaining (ERP) Metrics
BRP and ERP
- Customers
Tier 1
- Gaining trust by delivering value
- Focus on mobile commerce
-Provide more options for customers
Learning and Growth
As the fastest growing online fashion retailer in Asia, ZALORA adds hundreds of new products every week to its 100,000-strong offering.
Tier 2
Internal Business Process
Tier 3
Recommending IT solutions for the improvement of an e-Supply Chain requires the necessity to fit the entire strategy of Zalora and most importantly help it perform more profitably.
Zalora also give benefit give benefit to custemers by Create first-time buyers and Gaining trust by delivering value
Financial
Tier 4
Improving efficiency, adding value, and then exploring innovation.
Aims to become a multi-billion dollar company, and according to managing director Michele Ferrario, Southeast Asia's burgeoning market holds the key to achieving that goal.