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Multimodal Project
3
Multimodal Project
By: Mya L
Rhetorical Analysis
A rhetorical analysis is used to analyize a text/video in which you determine who's the rhetor, audience and what the overall message is.
Rhetorical
Analysis
Who is the Rhetor
The rhetor of the passage/TED talk is Sir Ken.
Rhetor
Who is the audience?
Audience
The audience is anyone. Such as students, parents, eductators and/or society of all ages. This is known because it is a general topic, talks about educators, students and even parents. Sir Ken shows multiple perspectives of the topic.
What is the overall message?
The overall message of this TED talk is to talk to society and help people realize that in school we need to stop factoring out the creativity of student just to focus on basic education such as history, science, etc. Sir feels like there need to be creative opportunties for students whether they're creative or not. He wants schools to encourage and enhance students creativity.
Overall Message
What is Pathos?
Pathos
Pathos is when the author uses emotion to persude their audience. This can be effective or ineffective.
Effective
Sir Ken states "They just switched. The three boys came in, four-year-olds with tea towels on their heads. They put these boxes down, and the first boy said, "I bring you gold." And the second boy said, "I bring you myrrh." And the third boy said, "Frank sent this."" This was a very effective use of pathos. I say this because he appeals to emotion. This emotion being laughther/happiness, having that joke. This joke helps demonstrate that erros can be jokes that are also creative errors. "I don't mean to say that being wrong is the same thing as being creative. What we do know is, if you're not prepared to be wrong, you'll never come up with anything original..."
Ineffective
In the TED talk performed by Sir Ken he talks aboiur his son when he was 4-years-old. He also talks about his son at an older age and how he didn't want to leave the girl of his dreams to move somewhere else. These topics that he brings up about his son are pretty irrelevant to the topic. So I believe that these part(s) of the TED talk are ineffectrive because they don't appeal to emotion, credibility or logic.
What is ethos?
Ethos is the credibility used by the author to gain trust from the audience. Ethos helps with persuading the audiuence.
Ethos
The overall tone of the video shows how intrigued and serious Sir Ken is about the topics at hand. Yes, sometimes he makes the jokes here and there but then he becomes serious again. In the video he states "By the way, there's a shaft of nerves that joins the two halves of the brain, called the corpus callosum." This is a great use of knowledge which can help the viewers trust what he says.
Examples
What is Logos?
Logos
Logos is the use of evidence to persuade your audience. Such as using examples from an article, case studies, statistics, facts, etc.
In the TED talk Sir Ken stated "In the next 30 years, according to UNESCO, more people worldwide will be graduating through education than since the beginning of history." This is an example of logos because he used a source to back up what he was saying.