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Evolution of Coke Logos
1
~1969
1987 Redesign
The word "Enjoy" is added to increase will to buy the product and a clear trademark logo is added.
Straightened, bolder font to stand out in stores.
1985-1987
Shortened version on some products to fit with the growing simplification of many logos
The "Hug" logo is added to emulate the logo on a bottle. The words "Real Magic" are also added to create positive product associations.
Works Cited
"The Coca-Cola logo story." Coca-Cola, www.coca-cola.com/gb/en/media-center/coca-cola-logo-media-center. Accessed 1 Feb. 2024.
Logos of Coca-Cola. DesignBro, designbro.com/blog/brand-logos/coca-cola-logo-visual-identity/. Accessed 1 Feb. 2024.
Piccio, Robert. Coca-Cola logos over the years. UPrinting, www.uprinting.com/blog/the-evolution-of-coca-cola-and-pepsi-logos/. Accessed 1 Feb. 2024.
Evolution of Coke Logos
1941-Present
This logo was the original logo and was in use from 1886-1887
Redesigned, simplified version of the last logo, but out of the box and made bolder font.
By: Ethan F.
This project shows how the Coca-Cola logo changed over time time meet market and company standards to be the most "fit" logo.
1887-1890
1890-1891
1891-1941
The same text, but put into a cursive font to show the company as "fun"
Coke simplified their 2nd design and started sjowcasing it in a red color to stand out more.
The third logo, only kept for one year but featured heavy swirls to show even more fun