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Art Nouveau

Katie Cosentino

Origins & Beginnings

Origins &

Beginnings

- Came to be in the late 1890s/early 1900s through the Arts and Crafts Movement and Asian art like Ukiyo-e becoming popular in Europe

- Flowy design with many inspirtations taken from the natural world (flowers, plants, nature, etc.)

- The term first appeared in a Belgian journal called L'Art Moderne (1884)

- Was used to define the works of artist group Les Vingt

- The name means "New Art"

Seigfrind Bing

Siegfriend

Bing

- German born "art dealer" that ran an import/export business out of Paris

- Played a key role in popularizing Japanese ukiyo-e art in Europe

- Opened the first Art Nouveau gallery (L'Art Nouveau, 1885)

- Helped skyrocket the style into popularity in Europe

- Featured jewelry, paintings, ceramics, stained glass, furniture

Popularity & Spread

Popularity

& Spread

- Expansion of mass production/mass printing allowed the style to spread throughout Europe

- Posters styles made by Jules Cheret and Eugene Grasset defined the graphic design of the era

- Physical items became associated with "luxury"

- Heavily marketed to middle class consumers who wanted "high fashion" style at a lower cost

- Liberty & Co.

- London retailer famous for selling Art Nouveau wares

Natural World Inspirations & Illustrations

Natural World

Inspirations & Illustrations

- Works very intricate & complex, LOTS of small details!

- Symbolism

- Expressiveness and storytelling in paintings

- Cohesive style

"The Seasons" 1896

The

Seasons

- Depicts the four seasons as four women, seen as delicate and beautiful

- Lots of floral design

Flowers,

lots of

flowers!

"Decorative Scene", Verlag Julius Hoffmann, 1908

"Rushes", Eugene Grasset, 1896

Women in Art Nouveau

Example

Women in

Art Nouveau

- In Art Nouveau paintings and designs, women were depicted much more than men

- Male artists, female subjects

- Depicted in art as sexual, graceful, tall figures

- Depicted in design as adventurous, self-assured, happy

- Used in advertisements to sell lifestyles and products (We do the same today!)

- In jewelry, they were often depicted as sirens or fairies

Example

2

"Job Cigarettes" advertisement, Alphonse Mucha, 1896

"Loie Fuller at the Folies-Bergere",

Paul Dupont, 1897

Architecture

- Many Art Nouveau architecture pieces were seen as a "step into modernity"

- Established class, and "aesthetic taste" among new groups in society

- As with illustration and design work, architecture design was very complex and intricate

Architecture

Hector Guimard

Couronnes Metro Station, Paris, 1911

Maison Coilliot, Lille, 1898

Hotel Tassel

- Built in Brussels, Belgium in 1893

- Designed by Victor Horta

- Famous example of Art Nouveau in architecture

Hotel

Tassel

Interior Doorway

Interior

Staircase

Decor & Furniture

- Floral and natural inspirations even carried over to small items like jewelry, pots, vases, and more

Decor &

Furniture

Tableware set, Carl Knoll, 1900

Gold brooch by Unknown, 1900

Vase by Emile Galle, 1899

Pendant by Rene-Jules Lalique, 1901

Furniture items were less floral inspired and more "classy" with many curves and bends

Cabinet Vitrine by Gustave Serrurier-Bovy, 1899

Side chair by Edward Colonna, 1899

Fall & Rise

- After the 1910s, Art Nouveau quickly started to become "old-fashioned" and no longer as desired as it used to be, was swiftly abandoned by artists and designers

- Made a resurgence in the 1960s and 1970s in places like the Museum of Modern Art in New York and the Musee National d'Art Moderne in France

Fall &

Rise

Living room decor

Modern Day

Examples

Mural in Montreal

Sources

https://www.metmuseum.org/toah/hd/artn/hd_artn.htm

https://www.europeana.eu/en/exhibitions/art-nouveau-a-universal-style

https://www.britannica.com/art/Art-Nouveau

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