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Date 1

Saving The Penguin Species

Cianna Ferrante

Before The Spill

Strategy

Dyan deNapoli "had a deep connection with animals" and she was always distressed when a species of animals was endangered so when she got a phonecall that an oil spill had occured and they needed her help, she hopped on the next plane to Cape Cod and got to work.

Dyan deNapoli

When Dyan deNapoli was little she always had a connection with animals and was "obsessed with flippers the dolphin."

SWOT Analysis

Penguins

African Penguins are an endangered species on penguin and Dyan deNapoli always had a heart for endangered animals.

Strenghts

Oil Spill

An oil spill is when "a cargo ship... hit a reef and split apart... 1,300 tons of toxic, crude oil gushed into the sea."

Weaknesses

Volunteers

When news spread about the oil spill hundreds of volunteers flocked to the site ready to help, but the problem was no one knew how to help so Dyan deNapoli was called to help.

Opportunities

Endangered

Penguins are an endagered species

Threats

Sales Projections

Targets

Distribution

Advertising

Vision

After The Spill

Timeline

Step 2

Timeline

Release

Step 1

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