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NCLF - Period 2
1
Online Targeted Display
Nicola Cummings
Period 2
Insights
Targeted Online
Display Campaign
May 8th through June 4th
Data Overview
We were able to serve your full allotment of impression plus over 1.6k extra free of charge!
Period 2 Data
Big Picture Data
Total number of people clicking on you ads!
191,646
159
0.08%
Impressions Won
Total Clicks
Click Thru Rate (CTR)
A solid CTR right near the national average!
Audience groups of taget users searching for legal help or lawyers
Performance by Tactic
Curated Audiences (Legal Services)
Imps. Won
108,684
Total Clicks
76
CTR
.07%
Retargeting users that have search reveant keywords or read relevant website content
Legal Keyword Retargeting
Imps. Won
25,715
Total Clicks
13
CTR
.05%
Targeting Tactics
Georecency (Hospitals/Clinics)
CTR
.08%
Total Clicks
33
Imps. Won
42,463
Targeting users that have recently visited a medical facilitiy (+income over $75k/yr)
Website Retargeting
Imps. Won
2,510
CTR
.20%
Total Clicks
5
Ad Click Retargeting
Retargeting users that have recently visited your website or clicked on an ad
CTR
.26%
Imps. Won
12,274
Total Clicks
32
Performance by Device
Imps. Won 17,340
Imps. Won
150,905
Imps. Won = 23,401
Device Data
Clicks
118
Clicks = 10
Clicks 31
CTR = .04%
CTR
.08%
CTR
.18%
Geo Insights
Geo Report
Primary ZIPs (30228 | 30248 | 30252 | 30253) received 187,391 of the 191,646 impressions this period (97.9%). The other impressions are served nearby through retargeting efforts.
Campaign Ads
Ad Performance
PI Ads
Personal Injury
320x50 (mobile)
300x50 (mobile)
336x280
Full Ad Set Data:
Imps = 116,951
Clicks = 94
CTR = .08%
300x250
728x90
Criminal Defense
320x50 (mobile)
300x50 (mobile)
336x280
Criminal
Ads
Full Ad Set Data:
Imps = 74,695
Clicks = 65
CTR = .09%
300x250
728x90
Insights
Key Takeaways from Period 2:
- The campaign had a solid second period as we get the word out to key people around the McDonough area!
- The initiative brought in over 150 direct clicks to the site which brought in a great wave of users to the new website!
- The Retargeting efforts were able to make a great leap forward in terms of scale with nearly 15k impressions being served to these valuable people over the past 4 weeks and an impressive .25% CTR!
- We were able to shift ads away from desktop placements that were not bringing in as much engagement and were able to increase the mobile and tablet placements.
- We saw a slightly higher engagement with the Criminal Defense ads over the Personal Injury ads during this most recent period