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Creating a Powerful Sales Leave Behind with Prezi
1,059
Creating a Powerful Sales Leave Behind with Prezi
Igor Lacerdino
CREATE
MAKE IT MEMORABLE
CREATE
MAKE IT MEMORABLE
Invest in interactive solutions
Prezi has everything you need to get your ideas across including over 100 beautiful templates to get you started.
https://prezi.com/presentation-template/
Invest in interactive solutions
Engage with Visuals and Structure
Work on visuals and structure
The first thing people see when they look at your leave-behind will be what forms the strongest impression with them.
Structuring your content along with a visual metaphor will make your presentation more memorable.
Visual Metaphor
Overview Metaphor
Chose any picture and think how you can structure your topics in order to make them part of the story the image is telling.
Linear - from A to B
Comparison
Growth - Trajectory
Related Topics
Swing flow
Spiral
Upward Curve
Diagram
Central Point
Phoenix
https://prezi.com/p/3baesw2ncsfc/?present=1
https://prezi.com/p/uvficykjeetx/?present=1
Structure
Easily understandable overview, that supports the message
Visual metaphor that matches
Organised look
Importance of white space
Layout Examples
3
2
4
2
3
4
1
2
3
1
2
3
5
3
1
Comparison
Growth - Trajectory
Related Topics
Swing flow
Linear - from A to B
3
1
2
6
5
3
6
4
1
2
1
2
5
2
3
1
3
5
7
3
4
Spiral
Upward Curve
Diagram
Central Point
Phoenix
Keep the branding at the forefront.
Use your brand
Keep your brand top-of-mind for the people in your meeting.
Make it strong, visible and recognizable on each topic of your leave-behind. It will ensure that you stand out from the competition and earn more B2B sales.
Put your key takeaways somewhere visible
Make important things visible
You can cater to this audience by ensuring that the most important takeaways from your presentation are prominent, but avoid using bullet points.
Most people aren’t going to read every word of your piece; they’re going to scan for high-level takeaways instead.
of a company’s marketing budget is dedicated to Content Marketing
28%
5 FOLLOW-UPS
6.25 HOURS
$10 TO $100 PER INQUIRY
$2,000 A MONTH
average spent to set 1 appointment
80% of sales require 5 follow ups
average spent on CRO (conversion rate optimization) tools
average B2B cost of leads
Conversational Presenting
PRESENT
What would you like to focus on?
CONVERSATIONALLY
Let's talk about...
ANALYSE
Analyse
See what's resonating
Fine-tune your content and iterate effectively by knowing how much time viewers spend in each part of your presentation.
WATCH WHAT HAPPENS
“We reduced time and closed more deals.”
Jamie Gomez
Marketing Manager - ViewSat
25 Calls per day
12 Calls per day