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Advertising Solutions
with Renfroe
Advertising with Renfroe
With over 40 years of experience in the advertising industry, Renfroe is able to customize expertly-crafted solutions to get your message to the masses!
Introduction
Our Advertising Platforms
- A Static and Digital Billboard Network with over 500 Faces!
- Targeted Online Display Campaigns
- Google Search Ad Campaigns
- Social Media Management and Ads
- Website Development and SEO
The Perfect Mix
The combination of always on, tangible billboards and targeted online campaigns gives advertisers valuable and widespread exposure into their intended marketplace.
The
Perfect
Mix
Frequency and Recall
"I've heard of them before!"
"I think people really like them!"
All this leads to...
These advertising channels usher in the power of frequency and recall.
By saturating your target audience with billboards and online ads, you will get potential customers to say things like...
"They must be who everyone uses!"
Custom Online Action Plan
Let's put these solutions to work for you!
Our Online Plan
What is Targeted Display Advertising?
Online campaigns that selectively choose users of connected devices to target based on specified criteria such as:
Targeted Display Campaign
- Location
- Search History
- Website Browsing History
- Job Function
- Past Purchases
- Registration/Survey Information
- Demographics
- ...and many others!
Display Ads
Recent
Renfroe Ad Creative!
Display Ad Examples
These ads will appear on targeted devices across all platforms. They are served in on popular websites, apps, and anywhere you're connected to the internet!
Precise Boundaries
We can utilize GPS-powered location parameters with geofencing and/or ZIP codes to target the areas most important to you!
Pick narrow geofences and serve ads in real-time!
Tactic 1
Geofencing and Precise Boundaries
Geofencing
ZIP Code Boundaries
Curated Audiences
Renfroe is able to tap into curated audience segments by some of the world's largest data companies. These segments are built by tracking millions of user actions and dividing them into valuable groups to target within your market!
Tactic 2
Curated Audience Targeting
Here are a few examples of curated audiences we recommend for you!
- AdStra - In-Market for DIY Projects (like home repairs, crafts, gardening, etc.)
- Analytics - Changes their own car oil
- Cuebiq - Location Tracking - People who visited a store at least once last month for greater than 10 minutes (Lowe's, Home Depot, Ace, etc.)
- Epsilon - Lifestyles & Interests - Home Improvement + DIY Enthusiasts
- eXelate - TV Viewership - DIY Shows
- Clickagy - In-Market for Gardening (Plants and Supplies)
- Datonics - Family - Gardening Mothers
- ...and many more!
Contextual Targeting
Focused on website-level content
Tactic 3
Keyword and Contextual Targeting
We can serve your ads alongside relevant content as a potential customer is reading related articles!
Example Page Content Categories
Home Repair
Gardening
New Homeowners
Home Improvement
Target based on content users are consuming!
Site and Click Retargeting
92%
of first-time visitors to a website will not reach out or make a purchase.
Don't let these high-value leads come and go!
When a user visits your website or clicks an ad, we can collect those device IDs and serve your ads across their devices!
Tactic 4
Site and Click Retargeting
https://bit.ly/2NtbEkH
Customer seeks out your services and visits your site
Customer visits other sites and is served your ad
Customer remembers your site returns to convert!
Get all of this for only...
Campaign Summary
Pricing
Use the powerful tactics for only:
$7 - $10 per 1,000 ads
With all campaigns, we work with you to identify and uplift key objectives and tailor the messaging and mediums to achieve those goals.
Final Notes:
With all of these strategies, it is advised to let them run for at least 90 days to gather data and optimize the campaign's effectiveness.
We are able to develop your custom ads for you for a small design fee. We can also run multiple sets of ads to determine which messaging/images are getting better results.
We can also place conversion pixels on your website to track key actions and attribute them to your advertising mediums!