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WONDER CEMENT PRESENTATION
548
WONDER CEMENT
BUILDING A STRONG BRAND
THROUGH DIGITAL MARKETING
Cement is the foundation upon which we construct our lives, our homes, our roads, our society
1. TEJASWI SHARAN MM1719424
2. UDIT MISHRA MM1719425
3. VIPIN PIMPUTKAR MM1719431
4. ATUL TRIPATHI MM1719434
5. JESTIN C. GEORGE MM1719466
6. MAYUR NINGAL MM1719468
INDIAN CEMENT INDUSTRY
- SECOND LARGEST CEMENT MARKET
- PRODUCTION CAPACITY : 420 MT (FY2016-17)
- INDUSTRY SIZE :Rs 1.05 LAKH CR. (2016)
- DOMINATED BY PRIVATE PLAYERS : 98%
- 210 LARGE PLANT, CAPACITY : 350 MT
- 350 MINI PLANT, CAPACITY : 11.10 MT
SOURCE : https://www.ibef.org &
Heidelberg cement India
MAJOR CEMENT COMPANY: REVENUE WISE
MAJOR CEMENT COMPANY: REVENUE WISE
REVENUE
(RS. CR)
SOURCE : RESPECTIVE COMPANY'S ANNUAL REPORT FY 2016-17
TOP TEN IN INDIA: PRODUCTION WISE
TOP TEN IN INDIA: PRODUCTION WISE
SOURCE : RESPECTIVE COMPANY'S ANNUAL REPORT FY 2016-17
CEMENT INDUSTRY : FIVE CATEGORY SEGMENT
SOURCE : Indian Minerals Year Book by Indian Bureau of Mines, TechSci Research
mtpa : Million Tonnes Per Annuum, E- Estimate. www.ibef.com
ABOUT WONDER CEMENT
- BELONGING TO R.K. GROUP : MARBLE INDUSTRY
- ESTABLISHED : 2010
- LOCATION : NIMBAHERA, CHITTORGARH, RAJASTHAN
- TECHNICAL COLLABORATION : THYSSENKRUPP & PFEIFFER PVT LTD GERMANY
- MANUFACTURING : PPC & OPC
- NO. OF EMPLOYEES : 820
SUMMARY FINANCIAL STATEMENTS
SUMMARY FINANCIAL STATEMENTS
Amount in Rs. Cr.
Source : INSTA Financials
SALES GROWTH : Y-O-Y
SALES GROWTH : Y-O-Y
( In terms of revenue )
25.05%
24.5%
3.5%
2015 - 16
2016 - 17
2014 - 15
SOURCE : http://www.wondercement.com/aboutus
PRODUCTION CAPACITY
YEAR 2016
PRODUCTION CAPACITY
YEAR 2016
- CURRENT PRODUCTION CAPACITY : 6.75 MTPA
- FUTHER EXPANISION TO 10 MTPA BY SETTING
THIRD PRODUCTION LINE
SOURCE : http://www.wondercement.com/aboutus
THE MANAGEMENT
THE MANAGEMENT
- CHAIRMAN : MR. ASHOK PATNI
- VICE CHAIRMAN : MR. VIMAL PATNI
- JOINT MANAGING DIRECTOR : MR. VIKAS PATNI
- WHOLE TIME DIRECTOR : MR. IBRAHIM ALI
- MANAGING DIRECTOR : MR. JAGDISH CHANDRA TOSHNIWAL
- DIRECTOR : MR. VIVEK PATNI
- DIRECTOR : MR. PARMANAND PATIDAR
BRAND
PROPOSITION
START CAMPAIGN
START CAMPAIGN
- STARTED WITH CAMPAIGN : #EKPERFECTSHURUAAT
- ANOTHER CAMPAIGN : "SHURUAAT SAHI TOH HAR BAAT SAHI"
SOURCE : http://www.wondercement.com/
SAATH7 CRICKET MAHOTSAV
SAATH7 CRICKET MAHOTSAV
- To amplify ONLINE activities
- 7 overs & 7 Players
- Brand Awareness in RURAL Market
- Encouraged Women participation
SOURCE : http://www.wondercement.com/
CSR
CORPORATE
SOCIAL
RESPONISIBILITIES
Education & Health
Education & Health
- School Adoption
- Education Kit
- Health and Family Welfare
Infrastructure Development
Infrastructure Development
- Community Centre
- Drinking Water Arrangements
- Village Infrastructure development
- Swachha Gaon Nirogi Gaon Program
Women Empowerment
Women Empowerment
- Sewing Training Centre
- Women & Child Development Program
Environment
Environment
- Environmental Protection
- Green Belt
- Water Harvesting
- #SWACHJALSABKAHAQ
DIGITAL
MARKETING
DIGITAL FOOTPRINT
DIGITAL FOOTPRINT
- DISREGARDED STEREOTYPICAL IMAGE : B2B
- 2,03,134 : LIKES/REACH IN FACEBOOK
- 7,147 : FOLLOWERS IN TWITTER
- 1,639 : FOLLOWERS ON INSTAGRAM
- LEADS IN ENGAGEMENT MATRIX
- SOCIAL MEDIA CAMPAIGN : 330% GROWTH OF NEW VISITORS WITH 110% VISITORS RETURNING BACK
ENGAGING PEOPLE
ENGAGING PEOPLE
- ENGAGING INTERNAL CUSTOMERS
- #PeopleOfWonder Initiative : Featuring stories of Leaders & Managment
- #WonderOfCement Campaign : Showing Plant & Technology affiliated with Construction
- ENGAGING DEALERS AND INTERMEDIARIES
- #StoriesOfWonder Campaign : Opportunity to Dealers
BRAND EQUITY
BRAND EQUITY
- Digital marketing strategy : Brand building and creating mass awareness rather than pushing for online sales.
- Brand’s philosophy : trust, transparency, and ”people first”
- Culture : everyone across the board are treated equally.
SEARCH ENGINE OPTIMISATION
SEARCH ENGINE OPTIMISATION
1. On-Page Optimization
2.Off page optimization
Social media marketing- You have a page on social media where you are updating about your company and you have provided links for that ,through that link how many clicks and bounce rate are there on your site.
ENGAGEMENT MATRIX
ENGAGEMENT MATRIX
- Measures the level of engagement that
- A piece of created content is receiving from an audience from
- Users who are active on platforms during a day/week/month
- Ranked first in organic engagement
PRESS COVERAGE
PRESS COVERAGE
CELEBRATED ALL FESTIVALS ONLINE : WISHED
EVERYONE FOR "PERFECT SHURUAAT"
MANAGEMENT
CONCEPTS
PORTERS 5 FORCE MODEL
PORTERS 5 FORCE MODEL
CATEGORY ATTRACTIVENESS ANALYSIS
BLUE OCEAN STRATEGY
BLUE OCEAN STRATEGY
- INNOVATION
- CREATE DEMAND
- B2B TO B2C
STP ANALYSIS
STP ANALYSIS
SEGMENTATION
RURAL AREA, PEOPLE BUILDING THEIR HOME
TARGET
RURAL MARKET
YOUNG PEOPLE
POSITIONING
SHURUAAT SAHI TOH HAR BAAT SAHI
EMOTIONAL CONNECT WITH CONSUMER
LEARNING AND CONCLUSION
- WONDER CEMENT HAS ALWAYS FOCUSED ON BRAND BUILDING AND CREATING MASS AWARENESS RATHER THAN PUSHING FOR ONLINE SALES.