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Transcript
Just Do It
By Drew Laun
December 2018
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The Store
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Sike I Didn't Do Nike
Background
I Did IKEA
- The founder is Ingvar Kamprad
- Four Hundred and Eleven locations world wide.
- Targeted toward adults who need furniture and other things like shoe horns.
- Competitors are Walmart, Amazon, Wayfair.
- Annual sales revenue 38.8 Billion Dollars.
- They have an online presence.
The Lay Out
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The lay out
- Typically 2 stories
- Food court and displays are on top.
- Warehouse storage,checkout, child care center, and second food court on the bottom
Things Wrong
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Things They Don't Do Well
- It is a big store and a lot of walking.
- Its over whelming and confusing your first couple times.
- Its hard to navigate if you've never been there and go off the path.
Good Things
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Things They Do Well
- Layout
- They have seating litteraly everywhere.
- Last minute buys
- Displays
- Keep you in there longer with food