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Everyone on screen wears some amount of makeup.
Makeup becomes even more important when found in certain genres like horror and science fiction, where makeup artists are challenged to create realistic effects and fantastical characters.
Similarly, the right costume can provide details of a time period or present a commentary on the characters, suggesting or revealing essential aspects of their personalities or function in the story.
https://www.newyorker.com/video/watch/boudu-saved-from-drowning
https://twitter.com/Gibboanxious/status/1768509933769945343
Lighting works to guide the audience’s attention to important details or to hide particular elements from them.
Lighting is defined by its strength (hard or soft), its source (where in the frame the light comes from and enters), and by the shadows and color created.
A creative lighting design can alter a film in dramatic ways. Likewise, a good film can easily be ruined with bad lighting.
https://www.criterion.com/current/posts/5059-kubrick-s-candle-tricks-in-barry-lyndon
https://twitter.com/DannyDrinksWine/status/1769807232315937031