adv

Weaknesses

- Provides a few flavors

- Competitors can offer similar ice cream

- They don’t have another branch

-They don’t have parking

Opportunities

- Online promotion

- Ability to develop additional store

- Offer home delivery

- Increase employees

Threats

- There are many different ice cream brand competing in grocery stores

- The ice cream industry is highly competitive

Softy Ice Cream

Ice Cream Mama

Very strong

Very weak

Advertising and Promotion

Traditional image and faded color

Modern image and creative

Logo

Softy Ice Cream

Ice Cream Mama

They have integrated menu which includes, size, flavor and prices

No menu only they put picture on the wall

Menu

They don`t have any account in any program

1) Instagram

2) Talabat

Social Media

Programs

Agenda

Only one branch in Ruwi

1) Al-Qurum beach.

2) Al-Qurum.

3) Al-mawaleh.

Branches

• Who will know our target ?

• Who are our main target?

How can we attract the kids?

Packaging and promotional activity

Make a new package

Design new logo

Stamp card

Design a menu while they did not have a menu

Online promotion

Celebration promotion

Make an Instagram account while they did not have any of social media channel

Buy two get one free

add a new flavor for ice cream and milk shake

Add family box

KEEP

IN

MIND