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Sexual Pleasure
20
GROUP GREEN
BRIEF
THE CASE FOR HER
TEEN VOGUE
What the brief say about female sexual pleasure ?
Sexual pleasure and satisfaction have profound impacts on our physical and mental health. Usually men learn it at a young age and our culture supports male entitlement to pleasure. However, female sexual pleasure has long been neglected in education, research and society as a whole, which remains taboo and poorly understood.
This silence has led to real consequences !
59%
53%
45%
don't know where the vagina is
25%
can have a orgasm every time
female sexual wellness and agency
ONLINE
SURVEY
How people understand female sexual pleasure ?
DATA
MINING
BACKGROUND
RESEARCH
Online Survey
online questionnaire of people around us
Data Mining
social media analysis of Twitter
CONCLUSION
Knowledge about female sexual pleasure
NO
YES
THROUGH WHICH CHANNEL ?
INITIALLY OR NOT ?
Attitude towards female sexual pleasure
IMPORTANT OR NOT ?
EMBARRASSED OR NOT ?
online discussion about female sexual pleasure
Formula = (sexual pleasure) OR (orgasm) OR (satisfaction) OR (arousal)
809
evil
bad
awful
ashamed
selfish
good
great
happy
healthy
comfortable
online discussion about female sexual pleasure
female sexual pleasure in any context were more visible, but women would be more likely to find happy relationships with whoever they love.
They said sexual pleasure is a taboo but how is God’s gift a taboo......
So many women do it without enjoying it !
Scientists cannot find the biological purpose of the female orgasm. There is a good reason for that. It is not biological but spiritual.
Men only care about you when it’s time for them to get something from you aka pleasure......
Regardless of with whom or how you enjoy sex - communication is key.
They think sex is shameful and women should be ashamed of their sexuality.
Conclusion in background research
Some statements in the brief are proved to be true that socialized attitude does not place importance on female pleasure
Female sexual pleasure is usually connected to partner bond, intimacy rather than self-related issue.
Women feel ashamed and embarrassed to seek sexual pleasure initially.
" Repeated exposure to media has been shown to influence individuals’ beliefs, attitudes and behaviors, including those pertaining to sexuality."
25.19
billion visits in only one month
sex
popular for young adults to learn about
PROJECT
QUESTION
few
studies based on this media
How YouTube videos shape audience's understanding of female sexual pleasure ?
Sub-question 1 :
How female sexual pleasure is represented in YouTube Videos ?
METHOD
WHAT WE HAVE DONE
Web Content Analysis
content analysis of video characteristics
CONCLUSION
Online Discourse Analysis
discourse analysis of verbal element, visual element and contextual element of individual video.
Selection of methods
Why we choose these two methods ?
Content Content analysis is a research technique that is based on measuring the amount of something (violence, negative portrayals of women, or whatever) in a representative sampling of some mass-mediated popular art form.
Critical discourse analysis is a type of discourse analytical research that primarily studies the way social power abuse, dominance, and inequality are enacted, reproduced and resisted by text and talk in the social and political context.
Selection of sample
Why we choose these videos ?
INTERPRETATION
ACTING
50
CARTOON
Layla Martin
MyTinySecrets
practical tips on
sex, love and relationship
Analysis of sample
RESPONSE
SEXUAL BEHAVIOR
THEME
Analysis of sample
68%
of videos are about female-dominant pleasure and equal pleasure
Critics of mainstream pornography often charge that it is focused on men’s pleasure while completely neglecting women’s pleasure.
pornography
YouTube video
less dominance and objectification
more indicators of female sexual agency
Conclusion in content analysis
Female sexual pleasure displays are visible and various (moaning, breathing deeply, etc.) but its reality remains controversial .
female sexual pleasure is more about trust, intimacy and (some affectionate stimulation like talking, caressing, kissing, etc.)
women are often depicted to initiate the sex and female sexual pleasure is normalized.
Sub-question 2:
To what extent can YouTube videos influence people's understanding of female sexual pleasure ?
ONLINE
INTERVIEW
FUTURE
PLAN
Online Interview
qualitative interview with individuals
COMMENT
ANALYSIS
Web Content Analysis
content analysis of video comments
Form of interview
semi-structured
individual
interview
online video chat
Method evaluation
DISADVANTAGES
ADVANTAGES
more flexible, in-depth conversations
not to generalize to wider populations
not burdened by the resources
the subjectivity of the researcher may impact the data
effective way to address sensitive and personal topics
the setting of interview exerts a ‘framing’ influence on the participants
remote physical and mental distance
relatively cheap and saves time
Selection of participates
Random sampling
Participants
- random sampling could explicate the differences between the data samples more precisely
- select 30 participants randomly by promoting this research in various media platforms .
- participants are required to have previous experience with masturbation or partnered sex, and do not experience sexual violence
- to be comfortable discussing sexual issues
Design of question
age
race
educational
sexual identity
relationship status
basic information
three
categories
massage
masturbation
female orgasm
Selection of method
Why we choose to analyze comments ?
YouTube users frequently express their emotions and attitudes in comments (Schultes, 2013, p.671), Content analysis enables research to analyze written, visual, and verbal information (Cole, 1988, p.198) and analyze user perceptions and feedback on YouTube video. However, since the content analysis dataset is focused on specific YouTube videos and the comments below are not all relevant and useful (Siersdorfer, 2010, p.899)
Selection of sample
http://youtu.be/IC5PL3QLGPk
50
videos
250
comments
Reference
- Ashton, S., Mcdonald, K. & Kirkman, M. 2019 Pornography and women's sexual pleasure: accounts from young women in australia. Feminism & Psychology. 29(3), pp.409-432.
- Berger, A. 1991. Media research techniques. Newburry Park, CA: Sage.
- Brennan, B. 2013. Qualitative interviews, In: Qualitative research methods for media studies. London: Routledge. pp. 26-58.
- Cole, F.L. 1988 Content analysis: process and application. Clinical Nurse Specialist. 2(1), pp.53-57.
- Drabble, L., Trocki, K.F., Salcedo, B., Walker, P.C. & Korcha, R.A. 2016 Conducting qualitative interviews by telephone: lessons learned from a study of alcohol use among sexual minority and heterosexual women. Qualitative Social Work. 15(1), pp.118-133.
- Ford, H., Albury, K., Burgess, J., Dubois, E., Duguay, S., Geiger, R.S., Light, B. & Moss, G. 2016. The person in the (big) data. [Online]. [Accessed March 31, 2020]. Available from: http://www.communitiesandculture.org/files/2013/01/person_in_the_big_data_report.pdf
- Fritz, N. & Paul, B. 2017 From orgasms to spanking: a content analysis of the agentic and objectifying sexual scripts in feminist, for women, and mainstream pornography. Sex Roles. 77(9-10), pp.639-652.
- Goldey, K.L., Posh, A.R., Bell, S.N. & van Anders, S.M. 2016 Defining pleasure: a focus group study of solitary and partnered sexual pleasure in queer and heterosexual women. Archives of Sexual Behavior. 45(8), pp.2137-2154.
- Gubrium, J.F. & Holstein, J.A. 2001. Handbook of interview research: context and method. Sage Publications.
- Gubrium, J.F. & Holstein, J.A. 2002. From the individual interview to the interview society, In: Gubrium, J. A. & Holstein, J. A. eds. Handbook of interview research: Context and method. Thousand Oaks, CA: Sage. pp. 103-119.
- Johnston, J. 2016 Subscribing to sex edutainment. Television & New Media. 18(1), pp.76-92.
Reference
- Klaassen, M.J.E. & Peter, J. 2015 Gender (in)equality in internet pornography: a content analysis of popular pornographic internet videos. The Journal of Sex Research. 52(7), pp.721-735.
- Patton, M.Q. 2005. Qualitative research, In: Encyclopedia of Statistics in Behavioral Science.
- Rogers, R. 2013. Digital methods. Cambridge, MA: MIT press.
- Rogers, R. 2019. Doing digital methods. London: SAGE Publications Limited.
- Schultes, P., Dorner, V. & Lehner, F. 2013 Leave a comment! An in-depth analysis of user comments on youtube. Wirtschaftsinformatik. 42, pp.659-673.
- Séguin, L.J., Rodrigue, C. & Lavigne, J. 2018 Consuming ecstasy: representations of male and female orgasm in mainstream pornography. The Journal of Sex Research. 55(3), pp.348-356.
- Seida, K. & Shor, E. 2019 Aggression and pleasure in opposite-sex and same-sex mainstream online pornography: a comparative content analysis of dyadic scenes. Journal of sex research. pp.1-13.
- Siersdorfer, S., Chelaru, S., Nejdl, W. & San Pedro, J. 2010. 'How useful are your comments?: Analyzing and predicting youtube comments and comment ratings'. Proceedings of the 19th international conference on World wide web, Raleigh North Carolina, USA, pp.891-900.
- Van Dijk, T.A. 2001. Critical discourse analysis, In: Tannen, D., Schiffrin, D. & Hamilton, H. eds. Handbook of Discourse Analysis. Oxford: Blackwell. pp. 349-371.
- Vannier, S.A., Currie, A.B. & O'Sullivan, L.F. 2014 Schoolgirls and soccer moms: a content analysis of free "teen" and "milf" online pornography. The Journal of Sex Research. 51(3), pp.253-264.
Team members
GUO YUQI
HU YANAN
WU YICHUN
DING YUEJUN
HOU YIFAN
LI KE