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GROUP GREEN

BRIEF

THE CASE FOR HER

TEEN VOGUE

What the brief say about female sexual pleasure ?

Sexual pleasure and satisfaction have profound impacts on our physical and mental health. Usually men learn it at a young age and our culture supports male entitlement to pleasure. However, female sexual pleasure has long been neglected in education, research and society as a whole, which remains taboo and poorly understood.

This silence has led to real consequences !

59%

53%

45%

don't know where the vagina is

25%

can have a orgasm every time

female sexual wellness and agency

ONLINE

SURVEY

How people understand female sexual pleasure ?

DATA

MINING

BACKGROUND

RESEARCH

Online Survey

online questionnaire of people around us

Data Mining

social media analysis of Twitter

CONCLUSION

Knowledge about female sexual pleasure

NO

YES

THROUGH WHICH CHANNEL ?

INITIALLY OR NOT ?

Attitude towards female sexual pleasure

IMPORTANT OR NOT ?

EMBARRASSED OR NOT ?

online discussion about female sexual pleasure

Formula = (sexual pleasure) OR (orgasm) OR (satisfaction) OR (arousal)

809

evil

bad

awful

ashamed

selfish

good

great

happy

healthy

comfortable

online discussion about female sexual pleasure

female sexual pleasure in any context were more visible, but women would be more likely to find happy relationships with whoever they love.

They said sexual pleasure is a taboo but how is God’s gift a taboo......

So many women do it without enjoying it !

Scientists cannot find the biological purpose of the female orgasm. There is a good reason for that. It is not biological but spiritual.

Men only care about you when it’s time for them to get something from you aka pleasure......

Regardless of with whom or how you enjoy sex - communication is key.

They think sex is shameful and women should be ashamed of their sexuality.

Conclusion in background research

Some statements in the brief are proved to be true that socialized attitude does not place importance on female pleasure

Female sexual pleasure is usually connected to partner bond, intimacy rather than self-related issue.

Women feel ashamed and embarrassed to seek sexual pleasure initially.

" Repeated exposure to media has been shown to influence individuals’ beliefs, attitudes and behaviors, including those pertaining to sexuality."

25.19

billion visits in only one month

sex

popular for young adults to learn about

PROJECT

QUESTION

few

studies based on this media

How YouTube videos shape audience's understanding of female sexual pleasure ?

Sub-question 1 :

How female sexual pleasure is represented in YouTube Videos ?

METHOD

WHAT WE HAVE DONE

Web Content Analysis

content analysis of video characteristics

CONCLUSION

Online Discourse Analysis

discourse analysis of verbal element, visual element and contextual element of individual video.

Selection of methods

Why we choose these two methods ?

Content Content analysis is a research technique that is based on measuring the amount of something (violence, negative portrayals of women, or whatever) in a representative sampling of some mass-mediated popular art form.

Critical discourse analysis is a type of discourse analytical research that primarily studies the way social power abuse, dominance, and inequality are enacted, reproduced and resisted by text and talk in the social and political context.

Selection of sample

Why we choose these videos ?

INTERPRETATION

ACTING

50

CARTOON

Layla Martin

MyTinySecrets

practical tips on

sex, love and relationship

Analysis of sample

RESPONSE

SEXUAL BEHAVIOR

THEME

Analysis of sample

68%

of videos are about female-dominant pleasure and equal pleasure

Critics of mainstream pornography often charge that it is focused on men’s pleasure while completely neglecting women’s pleasure.

pornography

YouTube video

less dominance and objectification

more indicators of female sexual agency

Conclusion in content analysis

Female sexual pleasure displays are visible and various (moaning, breathing deeply, etc.) but its reality remains controversial .

female sexual pleasure is more about trust, intimacy and (some affectionate stimulation like talking, caressing, kissing, etc.)

women are often depicted to initiate the sex and female sexual pleasure is normalized.

Sub-question 2:

To what extent can YouTube videos influence people's understanding of female sexual pleasure ?

ONLINE

INTERVIEW

FUTURE

PLAN

Online Interview

qualitative interview with individuals

COMMENT

ANALYSIS

Web Content Analysis

content analysis of video comments

Form of interview

semi-structured

individual

interview

online video chat

Method evaluation

DISADVANTAGES

ADVANTAGES

more flexible, in-depth conversations

not to generalize to wider populations

not burdened by the resources

the subjectivity of the researcher may impact the data

effective way to address sensitive and personal topics

the setting of interview exerts a ‘framing’ influence on the participants

remote physical and mental distance

relatively cheap and saves time

Selection of participates

Random sampling

Participants

  • random sampling could explicate the differences between the data samples more precisely
  • select 30 participants randomly by promoting this research in various media platforms .
  • participants are required to have previous experience with masturbation or partnered sex, and do not experience sexual violence
  • to be comfortable discussing sexual issues

Design of question

age

race

educational

sexual identity

relationship status

basic information

three

categories

massage

masturbation

female orgasm

Selection of method

Why we choose to analyze comments ?

YouTube users frequently express their emotions and attitudes in comments (Schultes, 2013, p.671), Content analysis enables research to analyze written, visual, and verbal information (Cole, 1988, p.198) and analyze user perceptions and feedback on YouTube video. However, since the content analysis dataset is focused on specific YouTube videos and the comments below are not all relevant and useful (Siersdorfer, 2010, p.899)

Selection of sample

http://youtu.be/IC5PL3QLGPk

50

videos

250

comments

Reference

  • Ashton, S., Mcdonald, K. & Kirkman, M. 2019 Pornography and women's sexual pleasure: accounts from young women in australia. Feminism & Psychology. 29(3), pp.409-432.
  • Berger, A. 1991. Media research techniques. Newburry Park, CA: Sage.
  • Brennan, B. 2013. Qualitative interviews, In: Qualitative research methods for media studies. London: Routledge. pp. 26-58.
  • Cole, F.L. 1988 Content analysis: process and application. Clinical Nurse Specialist. 2(1), pp.53-57.
  • Drabble, L., Trocki, K.F., Salcedo, B., Walker, P.C. & Korcha, R.A. 2016 Conducting qualitative interviews by telephone: lessons learned from a study of alcohol use among sexual minority and heterosexual women. Qualitative Social Work. 15(1), pp.118-133.
  • Ford, H., Albury, K., Burgess, J., Dubois, E., Duguay, S., Geiger, R.S., Light, B. & Moss, G. 2016. The person in the (big) data. [Online]. [Accessed March 31, 2020]. Available from: http://www.communitiesandculture.org/files/2013/01/person_in_the_big_data_report.pdf
  • Fritz, N. & Paul, B. 2017 From orgasms to spanking: a content analysis of the agentic and objectifying sexual scripts in feminist, for women, and mainstream pornography. Sex Roles. 77(9-10), pp.639-652.
  • Goldey, K.L., Posh, A.R., Bell, S.N. & van Anders, S.M. 2016 Defining pleasure: a focus group study of solitary and partnered sexual pleasure in queer and heterosexual women. Archives of Sexual Behavior. 45(8), pp.2137-2154.
  • Gubrium, J.F. & Holstein, J.A. 2001. Handbook of interview research: context and method. Sage Publications.
  • Gubrium, J.F. & Holstein, J.A. 2002. From the individual interview to the interview society, In: Gubrium, J. A. & Holstein, J. A. eds. Handbook of interview research: Context and method. Thousand Oaks, CA: Sage. pp. 103-119.
  • Johnston, J. 2016 Subscribing to sex edutainment. Television & New Media. 18(1), pp.76-92.

Reference

  • Klaassen, M.J.E. & Peter, J. 2015 Gender (in)equality in internet pornography: a content analysis of popular pornographic internet videos. The Journal of Sex Research. 52(7), pp.721-735.
  • Patton, M.Q. 2005. Qualitative research, In: Encyclopedia of Statistics in Behavioral Science.
  • Rogers, R. 2013. Digital methods. Cambridge, MA: MIT press.
  • Rogers, R. 2019. Doing digital methods. London: SAGE Publications Limited.
  • Schultes, P., Dorner, V. & Lehner, F. 2013 Leave a comment! An in-depth analysis of user comments on youtube. Wirtschaftsinformatik. 42, pp.659-673.
  • Séguin, L.J., Rodrigue, C. & Lavigne, J. 2018 Consuming ecstasy: representations of male and female orgasm in mainstream pornography. The Journal of Sex Research. 55(3), pp.348-356.
  • Seida, K. & Shor, E. 2019 Aggression and pleasure in opposite-sex and same-sex mainstream online pornography: a comparative content analysis of dyadic scenes. Journal of sex research. pp.1-13.
  • Siersdorfer, S., Chelaru, S., Nejdl, W. & San Pedro, J. 2010. 'How useful are your comments?: Analyzing and predicting youtube comments and comment ratings'. Proceedings of the 19th international conference on World wide web, Raleigh North Carolina, USA, pp.891-900.
  • Van Dijk, T.A. 2001. Critical discourse analysis, In: Tannen, D., Schiffrin, D. & Hamilton, H. eds. Handbook of Discourse Analysis. Oxford: Blackwell. pp. 349-371.
  • Vannier, S.A., Currie, A.B. & O'Sullivan, L.F. 2014 Schoolgirls and soccer moms: a content analysis of free "teen" and "milf" online pornography. The Journal of Sex Research. 51(3), pp.253-264.

Team members

GUO YUQI

HU YANAN

WU YICHUN

DING YUEJUN

HOU YIFAN

LI KE

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