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By: Khadejah Jaffari & Aaron Smith

CEO

CEO: Reed hasting (1998)

  • Annual Salary$700,000

  • owns 30 million of stocks in the company

Co-maker: Mark Randolph

Demographics

Demographics

  • 6 African American CEO's

  • 8 Asian CEO's

  • 1.6% latino CEO's

  • 22 women (8%)

  • White-male dominated

How did Hastings get that position?

all the way to CEO

Multinational?

Came so Far

  • Streaming Internationally to 190 countries

  • Started off only in the U.S as of 2010 (American based)

Global Impact

Impact

  • gave jobs

  • grew the population

  • led to urbanization (movement of people to the cites)

Types of Audience

target market

  • Male and Female

  • Ages: 17-60

  • Section for kids

  • International and foreign films

Timeline

2013-present

2000

Netflix approached 50 million global subscribers with a 32.3% video streaming market share in the United States. Netflix operated in 41 countries around the world

In 2000, when Netflix had just about 300,000 subscribers and relied on the U.S. Postal Service for the delivery of their DVDs, they were losing money and offered to be acquired by Blockbuster for $50 million.

2002

1997

sales of DVD players finally took off as they became more affordable, selling for about $200 around Thanksgiving time, becoming one of that year's most popular Christmas gifts. By early 2002, Netflix saw a huge increase in their subscription business

Timeline

American media-services provider and production company headquartered in Los Gatos, California, founded in 1997

Netflix introduced the monthly subscription concept in September 1999,

In February 2007, the company delivered its billionth DVD, and began to move away from its original core business model of DVDs, by introducing video on demand via the Internet. Netflix grew as DVD sales fell from 2006 to 2011.

2007

1999

Annual Financial Revenue (profit)in 2018:

$1.21 billion after expenses

$15.8 before expenses

financial matters

Endorsement deals made

Endorsements

  • Obama tweeted about House of Cards on Netflix which then became a hit. (2014)

  • Netflix spend close to $2 billion in ads

Top 5 Rivals

Competitors

  • Hulu
  • Amazon Prime Video
  • Disney +
  • YouTube
  • HBO Now

Working wages

  • Most employees- $105,000 a year

  • Senior Software Engineer- $190,212

  • Localization Specialist - $93,469.

Working wages

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