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Transcript

CÁ VOI XANH

THÀNH VIÊN

. Lê Long Đức

. Nguyễn Bách Tiệp

Thành viên

. Trần Quang Việt

. Trần Lê Nhật Minh

. Đặng Minh Nguyệt

. Nguyễn Đức Phúc

Amazon

Sneaky Ways Amazon Gets You To Spend More Money

Contrast Bias

Contrast Bias

Anchoring bias

Anchoring bias

Infomercials

Infomercials

Consistency Bias

Consistency Bias

Recommendations

Recommendations

Starbucks

10 Sneaky Ways Starbucks Gets You To Spend More Money

The Cocktail Party Effect

The Cocktail Party Effect

Bandwagon Effect

Bandwagon Effect

FOMO

Fear of Missing Out

Anchoring bias

Anchoring bias

Framing bias

Framing bias

Rewards program

Consistency bias - Rewards Program

Target

Ways Target Gets You To Spend More Money

Target effect

Target effect

Network effect

Network effect

bandwagon effect

Bandwagon Effect

Dollar Tree

How Dollar stores get you to spend more money

Momentum effect

Anchoring effect

Ikea

Why You Spend So Much Money At Ikea

Price is affordable

IKEA Effect

Design of store

Design of store

Price is affordable

Price is affordable

Apple

How apple stores get you to spend more money

FOMO

Fear Of Missing Out

Ownership experience

Customers can play with the products

Pain of paying

Pain of paying

Create the best feeling for customers

Create the best feeling for customers

Fast food

Fast food restaurants

Framing bias

Menu Structure

Removing the currency signs

Removing the currency signs

Menu layout

Menu layout is hard to see

The combo

The combo

24/7 location

24/7 location

Outrageous deals

Outrageous deals