Fit to win

Business

model

Heavy dependency

Aggregated

strategy

but no cell-by-cell

E2E plan

On (a) Rockstar and (b) Organized Trade

Not sufficiently robust to navigate through external challenges

Opportunity to build a robust

and sustainable business model

Opportunity to build a robust

and sustainable business model

Opportunity to expand

gross margins

Gross margins in all categories below internal & external benchmarks 

Opportunity to expand

gross margins

Lack of NRM track-record 

Lack of NRM track-record 

Opportunity to profitably expand the business

Lack of

distribution

in OT

Strong brands

but we lack

of consistency

Opportunity to profitably expand the business

Profitable

platforms

under-

represented

Lack of

coverage

in AFH

Opportunity to reduce costs with ZBB mindset

Opportunity to reduce costs

with ZBB mindset

MOVE 20%

of NR

G&A 8%

of NR

24%

9%

14%

11%

8%

2%

Over

Lack of

Non-strategic 

business areas account for

50%

DATA

transparency

SKUs stand for just 20% NR

~30%

6

Of NR

Complex processes / agreements e.g.

production locations for Snacks

IBP, CDA

Opportunity to focus and simplify

Opportunity to focus and simplify

External landscape remains volatile

External landscape remains volatile

WAR

RETAIL DYNAMICS

INFLATION

REGULATION

OUR VISION

Inspire Positive Choices for People and Planet powered by profitable growth

OUR VISION

North Star margins

Aspirational  NOPBT Margin

15% Margin

North Star

margins

SNACKS

15% Margin

COBO

Bevs

FROM

TO

Journey

• Aggregated view
• Net revenue focus (Mission 1)
• Gross productivities
• Scattered brand invest
• From solid engagement

• Cell-by-cell northstar progression
• Sustainable and profitable growth
• Net zero
• Consistent and targeted brand investments
• Best in Europe engagement and talent factory

BETTER

FASTER

• Positive Choices

• Positive Value Chain

• Positive culture

STRONGER

Growth

• Revenue Realisation

• Step-Change Presence in Profitable Growth Channels

• Strengthen Our Hero Brands & Drive Profitable Platforms

• Transform Cost

• Step-Change Presence in Simplified and Robust E2E Processes

• Best-in-Europe Engagement and Talent

WHATS NEXT?

RESET1

Inspire Positive Choices for People and Planet powered by profitable growth

WHATS NEXT?

GROW2

RE

INVEST3

Plan AOP –

back to profit

SLIDO

What is one word to describe how you’re feeling about the year ahead?

SLIDO

Build Fit for Future Organization

Dare for Better –

The PepsiCo Way

Improved Organizational Health

1. Drive simplification

2. Ensure talent retention and capability

1. Continue positive engagement trend

2. Stay close to our people

An agile & resilient organization able to effectively respond to customer volatility

customer volatility

From Sept 2024 Apprenticeship

in Plant

Graduate Development Program

DEI Refugee

Mentoring

Leadership Programs

“Fachkraft für Lebensmitteltechnik”

An agile & resilient organization able to effectively respond to customer volatility

customer volatility

Create & Collaborate

Deep Work

Use this zone to:

Connect & Celebrate

Use this zone to do

Work on your own

Quiet, concentrated work

Use this zone to formally or informally connect with others via:

• Generate ideas / new solutions
• Brainstorm / creative processes
• Face to face meetings: team huddles, business reviews Trainings
• Zoom Meeting
• Calls

• Desks with fixed IT set up (wide screen, keyboard, mouse)

• Team lunches
• Coffee chats or walking meetings
• Career conversations
• BBQs

New Office Set Up

3 floors with dedicated zones

New Office

Set Up

Lufthansa

Canteen

Food Vending Machine

Dornhofstr. 38, Neu Isenburg

…and Lunch Options

Lunch

Options

Kick off at our Oktoberfest Breakfast

FROM 9AM

Oktoberfest Breakfast

5th October

Weisswurst

Breakfast

Positive Communication Culture

JP

Morgan

Run

PEP

Merchandise

Shop

Football

tournament

It all started with CEO for a DAY…

In Love with PEP Love

PEP Love