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ShareIt

Business

Plan

Boonyarat Ratanakreetakul z5041907

Karin Uli z5172579

Monisha Srivastava Z5195774

Nan Wei Z5185371

Kawsarul Z3380356

Gabriel Simon z3467561

ShareIt

Business Plan

Business Profile

Business Owner Profiles

Business Owner Profile

- Recent graduates from UNSW

- Entrepreneurial mindset

- Expertise in Finance, Accounting and HR

- A vision for a sustainable future and incorporating cleaner energy into everyday commute

Introduction

- Car share service

- Smart Electronic Cars

- Sydney

Introduction

Product and Market Analysis

  • A flexible electric car rental
  • Car Model: Smart 0.6-1.0
  • ShareIt application to book and return a car
  • Location: Sydney, Australia

Please complete the first two areas of this form and use it to begin your submitted assignment. Submit each assignment according to the instructions provided in Moodle.

Student ID Number:

3380356

Student Name:

Kawsarul Anam Reezvi Nizhum

Declaration

I declare that this assessment item is my own work, except where acknowledged, and has not been submitted for academic credit elsewhere, and acknowledge that the assessor of this item may, for the purpose of assessing this item:

• Reproduce this assessment item and provide a copy to another member of the University and/or;

• Communicate a copy of this assessment item to a plagiarism checking service (which may then retain a copy of the assessment item on its database for the purpose of future plagiarism checking).

I certify that I have read and understood the University Rules in respect of Student Academic Misconduct.

Topic: Location of the new campus of Excelsa Learning

Date Due: May 7, 11:55 p.m.

Date Submitted: May 7, 2018

Page count (excluding cover and bibliograhy): 8

I have observed the 8 page limit: Yes / No

Criterion

Max

Mark

0

0.5

1

1.5

2

Quality of tables and graphs

2

No effort made

A poor effort was made.

A reasonable effort but needs further development

Good effort but some problems with how information is displayed.

Very good effort. Quantity and quality of tables and graphs are excellent

Accuracy and suitability of summary statistics calculated on a spreadsheet

2

No effort made

A poor effort was made.

A reasonable effort but needs further development

Good effort but some problems with calculation.

Very good effort. Statistics are suitable and calculated accurately.

Appropriate report style and clarity of writing

2

No effort made

A poor effort was made.

A reasonable effort but needs improvement.

Good effort but

unclear in places.

Very good effort. Well structured and clear report.

Interpretation of the topic, argument used and conclusions

2

No effort made

A poor effort was made.

A reasonable effort but needs further development.

Good effort but some issues with data analysis or conclusions.

Very good effort.

Well analysed data supporting the conclusion.

Use of supporting information

2

No effort made

Little effort to use sources besides the census

A reasonable effort but needs more sources.

Good effort but these are some research problems.

Very good effort.

Excellent use of sources

Appropriate referencing

2

No effort made

A poor effort was made

Needs better referencing.

Good effort but referencing incomplete.

Very good effort.

well referenced.

Late submission penalty

- 12

-1 mark per 24 hours if submitted late

Total

Products and Market Analysis

Pricing & Location

Sydney

Market Share

Car rental market share in Australia

(January 2018)

Market Share & Competitors

Competitors

Other car sharing services

The Target

Target

Customer

  • Male & Female
  • Age 18 – 60 years old
  • People who care about the environment
  • People who seek convenient rental car
  • Male and Female
  • Age 24 – 40 years old
  • Income around $ 80,000 / year
  • Environmentalists

Strategy

Cash Budget

Deliverable 1

Deliverable 2

Deliverable 3

Next steps

Appendix

Timeline

Stage 2

Stage 1

Stage 3

Timeline

Time

Pricing

Offer 2

Offer 3

Offer 1

$1,000

$2,000

$3,000

Pricing

Service 1

Service 2

Service 3

Service 4

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