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Presentation 3
23
Roger Burger
By Business English Major
" Be easier and happier "
A
C
3
Background
Background
Burgers Market
Burgers market size in Thailand 2018
= 9 billion Baht
ทีSource: https://marketeeronline.co
The survey results of 345 people in MSU area on the topic of "Do you like eating burgers?"
Pain points
1. There is few burger shops at MSU area
Pain Points
2. The price of burger is expensive
3. The burger is not delicious
4. It take so long waiting for
High Potential
4 Ps
4 Ps
ROGER
Product
Sauce
The survey results of 345 people in MSU area on the topic of "What time would you like to eat burgers"
Price
Started at 49 Baht
Price
Odds Pricing Strategy
100 Baht
99 Baht
Place
Business Bangkok
Thailand is a trend leader in the world who does shopping via online chatting
Promotion
Promotions
- First 10 burgers get free 1 egg
- Buy 2 burgers free delivery
- Combo set
- Last 10 burgers get free additional
SWOT Analysis
Sales
Reports
Sales Reports
Income statement
Break-even point
Cost Structure
Weekly sales, cost, revenue, profit
Sales = 1,106 units
Reached break-even point in 4 days
Pay back period in 9 days
Popular Menus
"Constrained Risk "
(Paul rosin, Pennsylvania University)
Business
Model
Recommendations
Recommendations
- Distribution and Promotion Channels
- Services
- Suppliers
Marketing Strategy Team
Cost Analysis Team
Marketing Planner
Miss Intira Suanjun
Marketing Planner
Miss Budhsaya Yodkaew
Marketing Planner
Miss Natthakarn Yuenyao
Product Development Team
Cost Planner
Miss Sirada Boonmak
Cost Planner
Miss Gamontath Makin
Product Developer
Miss Suleemat Seankhom
Product Developer
Miss Thidaporn Thipsoongnoen
Product Developer
Mr. Preecha Jitkusol