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2017.07.27
FOX SPORTS
HBL Exhibition
OUR HBL TIMES
INTRO
HBL 30 anniversary is a big event for all the basketball players, coaches, fans...etc.
Combine FOX SPORTS metirial and strength.
also combine new tech and horizontal alliances to make a new fever.
Our point
HBL Exhabition plan
No 1 Raiting
1
HBL final rating- 1.52
The Best Designers and Animators
2
Our point
The best Video of HBL
3
Numbers of large fans
4
FB(asia) -1.7m, (TW)- 370k
ABOUT
ABOUT
HBL 30 Exhabition
VALUES
VALUES
Combine new Tech interactive with people
AR/VR game
experience personally
Content- FOX SPORTS HBL video, cliping, challenge
TA- All HBL Fans, players, coaches, kids, parents...etc.
OUR HBL TIMES
FOX SPORTS
Syntrend
Organize
HBL
New Tech
OUR HBL TIMES
Exhibition
HBL 30
Exhabition
PROGRAM 1
PROGRAM 1
History could be a fun lesson
history breef
Use multipul platforms to review the golden generation
Intersted decoration to tell the story
KEY POINT
History lesson
Interested interaction
PROGRAM 2
PROGRAM 2
New Tech basketball
VR/AR interaction
Use FOX SPORTS resource & let people experience the real HBL
KEY POINT
VR/AR Game
SPORTS CENTRAL - be an anchor
PROGRAM 3
PROGRAM 3
HBL Stars program
Family Stars
HBL Stars speech, Family basketball and weekly unit
KEY POINT
HBL STARS
HBL Cares
HBL KIDS
Charities
Star Speech
Fans meeting
Family games
Jersey Day
TIMELINE
TIMELINE
FOX SPORTS HBL 30 Exhabition
2018 February
HBL quarter final game
opening ceremony
speech
2018 March
HBL final Game
Champion team event
HBL charities