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MARKETING

Caitlyn Gallagher

The career that I am considering pursuing is marketing.

Marketing Exploration

I always thought it was so interesting how promoting a service or product differently could make it sell out in seconds.

I heard a really cool story from someone who is a marketer, they said a brand launched a new dessert and they were not selling too well so they moved the dessert near the front of the store and it sold out within a day.

Why am I interested in marketing?

I took a personality assessment on 16 personalities and my results said the best career for me would be a teacher.

Does my personality match my career choice?

Academic

Preparation

Major

Related majors for marketing include:

- Advertising

- Marketing Research

- Public Relations

- Sales Management

The minimum degree you would need to be a Marketing Manager would be a Bachelors Degree.

Degree

Financing The Education

To help finance my education I am living at home unless Florida Gulf Cost University has the freshmen live in the dorms. I already have in-state tuition with full time enrollment.

Leadership

The types of leadership in marketing:

- Customer Advocate

- Growth Expert

- Idea Generator

- Budget Manager

- Technology User

- Brand Builder

- Lead Finder

- Team Leader

- Culture Builder

The communication skills that play an important role in marketing are:

- Public Speaking

- Visual Communication

Communication Skills

Public Speaking

In order to achieve this communication skill I will take a public speaking class.

I used to do theatre in high school and I think it played a huge role in helping me become less shy and talk to people more.

Visual

Communication

I am actually in a Computer Apps class right now and I think this class will help me succeed with visual communication because we have to create power points, flyers, etc.

Cultural

Engagement

"Culture is the one thing that enables marketers to create greater engagement, relevance and grow their business. The failure to acknowledge the importance of culture to brand- and business-building is the same as deciding that you're okay with being at a competitive disadvantage" (Fields, 2014).

Wellness

My strategy for wellness in my career is trying to workout everyday, drink plenty of water at work and at home, and try to stay active to help reduce stress.

Campus Service

Exploration

I honestly did not think Tutor.com would help as much as it did but they helped me edit a critical thinking journal. I will definitely be using it in my other classes.

Evaluation

I do think marketing is the career I want to pursue, although I have already some moments this semester where I was not sure if I still wanted to do it or not. I personally love marketing and I hope all the schooling I have to do not make me change my mind.

Works Cited

Karrh, J., 2018. 3 Roles Marketing Leaders Should Abandon. [online] Medium. Available at: <https://medium.com/ama-marketing-news/3-roles-marketing-leaders-should-abandon-f523320e746d#:~:text=Marketing%20leaders%20are%20asked%20to,leader%2C%20culture%20builder%20and%20others.> [Accessed 8 June 2021].

Staff Writers, M., 2018. The Top 4 Marketing Communication Skills You Need for Success | Morgan International. [online] Morganintl.com. Available at: <https://www.morganintl.com/blog/marketing/the-top-4-marketing-communication-skills-you-need-for-success/> [Accessed 8 June 2021].

Fields, R., 2014. Culture As Competitive Advantage For Marketers. [online] Forbes. Available at: <https://www.forbes.com/sites/onmarketing/2014/04/07/culture-as-competitive-advantage-for-marketers/?sh=301571d87a13> [Accessed 8 June 2021].

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