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By: Kyra Jackson
"Festinger theorized that when an individual holds two or more elements of knowledge that are relevant to each other but inconsistent with one another, a state of discomfort is created. He called this unpleasant state dissonance."
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I Just Lied
State of Discomfort
Lying Is Wrong
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I like drugs
Dissonance
drugs are unhealthy
No Dissonance
I like drugs
drugs are healthy
Changing your actions will reduce feelings of dissonance
apples are expensive
Dissonance
I like apples
No Dissonance
I like apples
I will grow my own apples
Changing the way you perceive the action will reduce dissonance
Dissonance
I am a liar
Lying is wrong
No Dissonance
I am a liar
Lying is okay if you do it for the right reason